eBook - ePub

The Science of Shopping

Name: The Science of Shopping
ISBN: 9781398620483

How Psychology and Innovation Create a Winning Retail Strategy

Kate Hardcastle,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Science of Shopping

How Psychology and Innovation Create a Winning Retail Strategy

Kate Hardcastle,

About this book

Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

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Yes, you can access The Science of Shopping by Kate Hardcastle in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.