Advertising by motion pictures
eBook - ePub

Advertising by motion pictures

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Advertising by motion pictures

About this book

Advertising by Motion Pictures is a pioneering work that delves into the early use of motion pictures as a powerful tool for advertising and commercial promotion. Authored by E. F. Dunbar and first published in 1917, the book offers a comprehensive exploration of how moving pictures revolutionized the advertising industry in the early twentieth century. Dunbar provides a detailed account of the technical, artistic, and business aspects of film advertising, discussing the advantages of motion pictures over traditional print media, such as their ability to capture attention, demonstrate products in action, and evoke emotional responses from audiences. The book covers the practicalities of producing advertising films, including scriptwriting, casting, filming, and editing, as well as the logistics of distributing and exhibiting these films in theaters, stores, and other public venues. Dunbar also examines the psychological impact of moving images on viewers and how advertisers can harness this power to influence consumer behavior and build brand recognition. Through case studies and real-world examples, the author illustrates the effectiveness of motion picture advertising for a wide range of products and services, from automobiles and household goods to fashion and entertainment. Advertising by Motion Pictures serves as both a historical document and a practical guide, reflecting the excitement and innovation of a rapidly evolving medium. It provides valuable insights into the early strategies, challenges, and successes of film-based advertising, making it an essential read for historians, marketers, and anyone interested in the origins of modern advertising techniques.

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Yes, you can access Advertising by motion pictures by Dench in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Science & Technology Publishing
Year
2025
eBook ISBN
9782528121719
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Advertising by Motion Pictures
  2. CONTENTS
  3. INTRODUCTION
  4. I. TELLING YOUR ADVERTISING STORY BY MOTION PICTURES
  5. II. MOVIE ADVERTISING FROM THE VIEWPOINT OF A FAN
  6. III. THE DOLLARS AND CENTS OF ADVERTISING BY MOTION PICTURES
  7. IV. SOME FILM ADVERTISING METHODS FOR THE MANUFACTURER
  8. V. SLIDE AND FILM ADVERTISING CONTRASTED
  9. VI. USING THE FILM TO SECURE FOREIGN BUSINESS
  10. VII. APPROACHING THE WORKING CLASSES WITH A MOTION-PICTURE PLAY
  11. VIII. REACHING THE PUBLIC BY MOTION PICTURES
  12. IX. INTRODUCING ADVERTISEMENTS INTO MOTION-PICTURE NEWSPAPERS
  13. X. EMPLOYING MOTION PICTURES TO APPEAL TO THE CHILDREN
  14. XI. SALESMANSHIP DEMONSTRATIONS BY THE FILM
  15. XII. EQUIPPING A PRIVATE MOTION-PICTURE THEATER FOR BUSINESS PURPOSES
  16. XIII. INTRODUCING COMPETITIONS IN AD. MOTION PICTURES
  17. XIV. BRINGING OUT THE INDIVIDUALITY OF DRY GOODS BY MOTION PICTURES
  18. XV. BOOSTING CITIES AND PLEASURE RESORTS BY MOTION PICTURES
  19. XVI. ADVERTISING RAILROADS BY THE MOVIES
  20. XVII. GETTING OVER THE PURENESS OF YOUR FOOD PRODUCTS BY A FILM
  21. XVIII. SELLING AUTOMOBILES AND ACCESSORIES BY MOTION PICTURES
  22. XIX. CLINCHING AGRICULTURAL MACHINERY SALES BY MOTION PICTURES
  23. XX. HOW PUBLISHERS CAN CAPTURE BUSINESS FROM THE EVER-ENCROACHING FILM PRODUCER
  24. XXI. ADVERTISING YOUR NEWSPAPER WITH A MOTION PICTURE
  25. XXII. SELLING SHOES BY MOTION PICTURES
  26. XXIII. FILM ADVERTISING FROM THE PHOTOPLAYER’S VIEWPOINT
  27. XXIV. ADVERTISING FILM CIRCULATION
  28. XXV. COVERING THE MOTION-PICTURE FIELD BY MAGAZINES
  29. XXVI. FUTURE DEVELOPMENTS OF ADVERTISING BY MOTION PICTURES
  30. XXVII. BOOSTING YOUR TRADE WITH A POPULAR PLAYER
  31. XXVIII. BOOSTING YOUR BUSINESS WITH AN ADVERTISING MOTION PICTURE
  32. XXIX. PULLING MOVIE-SLIDE ADVERTISING OUT OF THE RUT
  33. XXX. MAINTAINING THE INTEREST IN SLIDE ADVERTISING
  34. XXXI. INDIVIDUALITY IN SLIDE ADVERTISING
  35. XXXII. THE PERSONAL ELEMENT IN SLIDE ADVERTISING
  36. XXXIII. ARE YOUR SLIDES TRUTHFUL?
  37. XXXIV. OBTAINING THE BEST RESULTS FROM SLIDE ADVERTISING
  38. XXXV. SELECTING THE THEATER FOR YOUR AD. SLIDE
  39. XXXVI. HANDLING THE ANTI-AD. SLIDE EXHIBITOR
  40. XXXVII. HAVING YOUR MOVIE AD. SLIDES SHOWN TO THE BEST ADVANTAGE
  41. XXXVIII. THE IDEAL SLIDE FOLLOW-UP MEDIUM
  42. XXXIX. ATTRACTING FARMERS TO TOWN
  43. XL. CAPITALIZING POPULAR SCREEN PLAYERS IN SLIDE ADVERTISING
  44. XLI. ATTRACTING TRADE WITH PHOTOPLAY STARS
  45. XLII. TAKING ADVANTAGE OF ERRORS IN PHOTOPLAYS
  46. XLIII. HOW THE BOOK DEALER CAN TAKE ADVANTAGE OF THE MOVIE ADAPTATION MANIA
  47. XLIV. SELLING REAL ESTATE BY THE FILM
  48. XLV. ADVERTISING YOUR DEPARTMENT STORE BY MOTION PICTURES
  49. XLVI. HITCHING MOTION PICTURES TO MUSICAL ADVERTISING
  50. XLVII. DEVELOPING “HAVE A GARDEN” MOVEMENT WITH PHOTOPLAY THEATER HELP
  51. XLVIII. NAMING SODA-FOUNTAIN CONCOCTIONS AFTER MOVIES