Advertising to Children
eBook - PDF

Advertising to Children

Concepts and Controversies

  1. 336 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Advertising to Children

Concepts and Controversies

About this book

Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.

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Yes, you can access Advertising to Children by M. Carole Macklin,Les Carlson, M . Carole Macklin, Leslie C. Carlson in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
1999
Print ISBN
9780761912859
eBook ISBN
9781452262178
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. Introduction
  4. Part I - In Search of what Children Know and Think About Advertising and how Advertising Works
  5. Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising
  6. Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising
  7. Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding
  8. Chapter 4 - Youth, Advertising, and Symbolic Meaning
  9. Part II - Societal Impact and Concerns
  10. Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s
  11. Chapter 6 - Mothers' Preferences for Regulating Children's Television
  12. Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
  13. Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys
  14. Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast?
  15. Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer
  16. Chapter 10 - How do We Persuade Children not to Smoke?
  17. Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising
  18. Chapter 12 - Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings
  19. Part IV - Future Directions for Research
  20. Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes
  21. Chapter 14 - The Future for Children and the Internet
  22. Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths
  23. Chapter 16 - The Context of Advertising and Children: Future Research Directions
  24. Index
  25. About the Editors
  26. About the Contributors