The Book Every Marketer Should Read

Insights and Lessons from Successful Marketing Minds

50 Authors

• Publisher: Tracey McDonald Publishers
• Year: 2024
• Topic: Business
• eBook ISBN:
  9781776443390
• Subtopic: Advertising
• Index: Business

What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.' And how do you decide which aspect to market? Is it … The product; The price; The place; The promotion; The people; The positioning; The process; The parable; The performance; The promise? OR, is it bits and pieces of all, or some, of the above? This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.

Table of contents

• TITLE PAGE
• IMPRINT PAGE
• DEDICATION
• CONTENTS
• THREE STRIPES AND A FLOOD IN THE CONGO – Alex Goldberg
• GETTING TO OUR CUSTOMERS WHILST EVERYTHING IS COMING AT US – Abdullah Verachia
• BELIEVE IN BRAND: (CHICKEN) LEARNINGS ALONG THE WAY – Amber Mackeurtan
• SOCKING AN IMPACT – Ian Russell
• LET’S TALK ABOUT BRAND – Janet Kinghorn
• WHY YOUR CUSTOMERS CAN’T FIND YOU – Richard Mulholland
• HOW TO COME UP WITH MORE CREATIVE IDEAS MORE OFTEN – Tiffany Markman
• THE PROMISE YOU KEEP – Tom Fels
• PEOPLE DON’T BUY WHAT YOU ARE SELLING, THEY BUY WHAT YOU BELIEVE IN – Dr Pepe Mar
• DATA ANALYTICS AND MARKETING MEASUREMENT – Ryan Sauer
• STRATEGIC BRAND MANAGEMENT: FIVE LESSONS FROM FIVE BRANDS – Thulani Sibeko
• CREATIVITY: A STRATEGIC INVESTMENT FOR BRAND SUCCESS –Danni Dixon
• UNINTENDED LESSONS – Paul Raphaely
• GLIMPSES OF INSPIRATION – Su-Ann Badenhorst
• MAKE SOMETHING PEOPLE WANT AND NEVER MARKET YOUR START-UP AGAIN – Abed Tau
• THE PRINCIPLE OF LIM – Colin Iles
• MARKET YOUR THINKING – Erik Kruger
• DEMYSTIFYING INFLUENCERS – Gill Attwood
• CAKE AND GRACE – Heidi Brauer
• BRAND, THEIR STORY – THE CUSTOMER CONNECTION – Jade Kirkel
• HARMONIING STRATEGIES FOR SUCCESS – Michael Cross
• THE SO WHAT ABOUT ‘SO WHAT?’ – Nastasje Cerbone
• BREAKING THROUGH THE CLUTTER – Thabang Skwambane
• MARKETING – NOT A GAME OF TACTICS BUT RATHER ABOUT HOW YOU SHOW UP – Brad Shorkend
• ARE WE HUMAN OR ARE WE dAIncers? – Mike Sharman
• THE FUTURE OF MARKETING: AN IN-DEPTH LOOK AT TRANSFORMATION AND INNOVATION – Musa Kalenga
• THE ART AND SCIENCE OF B2B MARKETING: LESSONS FROM LEGENDARY CAMPAIGNS – Warren Moss
• BRINGING IT HOME: TOUCHPOINTS AND RESONATORS – Carla Enslin
• THE POWER OF GREAT STORYTELLING – Mayuri Pillay
• THE CONNECTIVE TISSUE – Dr Alistair Mokoena
• MARKETING COMES DOWN TO THE STORIES YOU’RE MAKING – Dave Duarte
• WHAT WOULD I DO DIFFERENTLY IF I HAD A TIME MACHINE? – Nic Latouf
• THE COMPLETE GUIDE TO B2B MARKETING THROUGH THOUGHT LEADERSHIP AND LEAD GENERATION – Dylan Kohlstädt
• EIGHT TIPS FOR MARKETING ON A BUDGET – Tara Turkington
• A ROAD MAP WITH A PURPOSE – Dale Herbst
• THE BUILDING BLOCKS OF ONLINE PERFORMANCE MARKETING – Jacques Du Bruyn
• MARKETING DEPARTMENTS ARE PROFIT CENTRES (NOT COST CENTRES) – Donald Mokgale
• MARKETING KASI STAYELA – GG Alcock
• THE POWER OF STORYTELLING IN MARKETING – Megan Kim de Vroeg
• THE 5Cs OF BUILDING A WINNING BRAND – Pat Mahlangu
• INNOVATION FOR MARKETERS – THE FIRST PRINCIPLES – Preetesh Sewraj
• BUILDING GREAT BRANDS – Thebe Ikalafeng
• BRAND = BUSINESS – Bianca de Beer
• UNLOCKING THE FUTURE: THE POWER OF RESEARCH AND INSIGHTS – Claire Heckrath
• PR IS A MARATHON, NOT A SPRINT – Samantha Hogg-Brandjes
• YOUR MOM IS SAD – Brent Spilkin
• VELDSKOEN AND THE POWER OF SIMPLICITY – Nick Dreyer
• THE ART OF STORYTELLING IN BRAND BUILDING – Veli Ngubane
• THE BEST PIECE OF ADVICE I HEARD ABOUT MARKETING WAS ALSO THE SIMPLEST – Fred Roed
• THE BEAUTY OF BASIC OBJECTIVES – Dale Hefer
• APPRECIATIONS
• MORE TITLES IN THIS SERIES