The Book Every Marketer Should Read
eBook - ePub

The Book Every Marketer Should Read

Insights and Lessons from Successful Marketing Minds

  1. 328 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Book Every Marketer Should Read

Insights and Lessons from Successful Marketing Minds

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Yes, you can access The Book Every Marketer Should Read by 50 Authors in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Tracey McDonald Publishers
Year
2024
eBook ISBN
9781776443390
Edition
0
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. TITLE PAGE
  2. IMPRINT PAGE
  3. DEDICATION
  4. CONTENTS
  5. THREE STRIPES AND A FLOOD IN THE CONGO – Alex Goldberg
  6. GETTING TO OUR CUSTOMERS WHILST EVERYTHING IS COMING AT US – Abdullah Verachia
  7. BELIEVE IN BRAND: (CHICKEN) LEARNINGS ALONG THE WAY – Amber Mackeurtan
  8. SOCKING AN IMPACT – Ian Russell
  9. LET’S TALK ABOUT BRAND – Janet Kinghorn
  10. WHY YOUR CUSTOMERS CAN’T FIND YOU – Richard Mulholland
  11. HOW TO COME UP WITH MORE CREATIVE IDEAS MORE OFTEN – Tiffany Markman
  12. THE PROMISE YOU KEEP – Tom Fels
  13. PEOPLE DON’T BUY WHAT YOU ARE SELLING, THEY BUY WHAT YOU BELIEVE IN – Dr Pepe Mar
  14. DATA ANALYTICS AND MARKETING MEASUREMENT – Ryan Sauer
  15. STRATEGIC BRAND MANAGEMENT: FIVE LESSONS FROM FIVE BRANDS – Thulani Sibeko
  16. CREATIVITY: A STRATEGIC INVESTMENT FOR BRAND SUCCESS –Danni Dixon
  17. UNINTENDED LESSONS – Paul Raphaely
  18. GLIMPSES OF INSPIRATION – Su-Ann Badenhorst
  19. MAKE SOMETHING PEOPLE WANT AND NEVER MARKET YOUR START-UP AGAIN – Abed Tau
  20. THE PRINCIPLE OF LIM – Colin Iles
  21. MARKET YOUR THINKING – Erik Kruger
  22. DEMYSTIFYING INFLUENCERS – Gill Attwood
  23. CAKE AND GRACE – Heidi Brauer
  24. BRAND, THEIR STORY – THE CUSTOMER CONNECTION – Jade Kirkel
  25. HARMONIING STRATEGIES FOR SUCCESS – Michael Cross
  26. THE SO WHAT ABOUT ‘SO WHAT?’ – Nastasje Cerbone
  27. BREAKING THROUGH THE CLUTTER – Thabang Skwambane
  28. MARKETING – NOT A GAME OF TACTICS BUT RATHER ABOUT HOW YOU SHOW UP – Brad Shorkend
  29. ARE WE HUMAN OR ARE WE dAIncers? – Mike Sharman
  30. THE FUTURE OF MARKETING: AN IN-DEPTH LOOK AT TRANSFORMATION AND INNOVATION – Musa Kalenga
  31. THE ART AND SCIENCE OF B2B MARKETING: LESSONS FROM LEGENDARY CAMPAIGNS – Warren Moss
  32. BRINGING IT HOME: TOUCHPOINTS AND RESONATORS – Carla Enslin
  33. THE POWER OF GREAT STORYTELLING – Mayuri Pillay
  34. THE CONNECTIVE TISSUE – Dr Alistair Mokoena
  35. MARKETING COMES DOWN TO THE STORIES YOU’RE MAKING – Dave Duarte
  36. WHAT WOULD I DO DIFFERENTLY IF I HAD A TIME MACHINE? – Nic Latouf
  37. THE COMPLETE GUIDE TO B2B MARKETING THROUGH THOUGHT LEADERSHIP AND LEAD GENERATION – Dylan Kohlstädt
  38. EIGHT TIPS FOR MARKETING ON A BUDGET – Tara Turkington
  39. A ROAD MAP WITH A PURPOSE – Dale Herbst
  40. THE BUILDING BLOCKS OF ONLINE PERFORMANCE MARKETING – Jacques Du Bruyn
  41. MARKETING DEPARTMENTS ARE PROFIT CENTRES (NOT COST CENTRES) – Donald Mokgale
  42. MARKETING KASI STAYELA – GG Alcock
  43. THE POWER OF STORYTELLING IN MARKETING – Megan Kim de Vroeg
  44. THE 5Cs OF BUILDING A WINNING BRAND – Pat Mahlangu
  45. INNOVATION FOR MARKETERS – THE FIRST PRINCIPLES – Preetesh Sewraj
  46. BUILDING GREAT BRANDS – Thebe Ikalafeng
  47. BRAND = BUSINESS – Bianca de Beer
  48. UNLOCKING THE FUTURE: THE POWER OF RESEARCH AND INSIGHTS – Claire Heckrath
  49. PR IS A MARATHON, NOT A SPRINT – Samantha Hogg-Brandjes
  50. YOUR MOM IS SAD – Brent Spilkin
  51. VELDSKOEN AND THE POWER OF SIMPLICITY – Nick Dreyer
  52. THE ART OF STORYTELLING IN BRAND BUILDING – Veli Ngubane
  53. THE BEST PIECE OF ADVICE I HEARD ABOUT MARKETING WAS ALSO THE SIMPLEST – Fred Roed
  54. THE BEAUTY OF BASIC OBJECTIVES – Dale Hefer
  55. APPRECIATIONS
  56. MORE TITLES IN THIS SERIES