Ultimate Guide to Facebook Advertising
eBook - ePub

Ultimate Guide to Facebook Advertising

Perry Marshall, Thomas Meloche, Bob Regnerus

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Ultimate Guide to Facebook Advertising

Perry Marshall, Thomas Meloche, Bob Regnerus

Book details
Table of contents
Citations

About This Book

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight

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Information

Publisher
Entrepreneur Press
Year
2020
ISBN
9781613084311
Edition
4
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface: Facebook Still Owns Planet Earth
  6. Introduction: Read This First—How to Use the Ultimate Guide to Facebook Advertising
  7. Chapter 1: A Master Class in Fundamentals
  8. Chapter 2: Creating Your Business Page and Setting Up Business Manager
  9. Chapter 3: Retargeting Technology to Convert More Prospects Into Customers
  10. Chapter 4: Story: Separating the Amateurs from the Pros
  11. Chapter 5: Targeting Your Customers with Facebook Audiences
  12. Chapter 6: Using RFM to Sell to Customers Most Likely to Buy
  13. Chapter 7: The First Building Blocks of Your Facebook Advertising Campaign
  14. Chapter 8: Budgets and Bidding Strategies for Optimizing Your Facebook Campaigns
  15. Chapter 9: Dialing in Your Targeted Audience Using Ad Sets
  16. Chapter 10: Optimizing Your Ad Sets within Your Targeted Audience
  17. Chapter 11: Location, Location, Location: Facebook Placements
  18. Chapter 12: Leveraging Creative in Your Ads to Maximize Response
  19. Chapter 13: Sources of Creative Inspiration for Facebook Ads
  20. Chapter 14: Creating Your First Facebook News Feed Ad
  21. Chapter 15: The Strongest Persuader of All: Facebook Video
  22. Chapter 16: Creating Killer Ad Creatives That Reflect Your Hook
  23. Chapter 17: How I Know When My Copy Is Ready—Power Questions
  24. Chapter 18: Capturing Leads Using Facebook Lead Ads
  25. Chapter 19: Converting Clicks to Facebook Messenger Conversations
  26. Chapter 20: The Anatomy of a Facebook Retargeting Campaign
  27. Chapter 21: Using Deep Funnel Marketing™ to Make Your Customers See You Everywhere
  28. Chapter 22: Advanced Deep Funnel Marketing™ Strategies
  29. Chapter 23: Blueprints and Strategies to Help You Launch Campaigns Quickly
  30. Chapter 24: The Product Launch Formula and Facebook
  31. Chapter 25: Choosing the Best Facebook Funnel for You
  32. Chapter 26: Boosting Posts and Unicorns
  33. Chapter 27: Keeping Track of Your Money and Results
  34. Chapter 28: How to Increase Conversions and Decrease Advertising Costs Over Time
  35. Chapter 29: Troubleshooting Common Facebook Advertising Issues
  36. Chapter 30: Taking Scary Steps When the Bridge Isn’t Yet Visible
  37. Appendix: Major Facebook Ad Updates that Experienced Advertisers Need to Know
  38. Acknowledgments
  39. About the Authors
  40. Index