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eBook - ePub
Ultimate Guide to Facebook Advertising
About this book
New Customers Are Waiting...Find Them On Facebook
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Ultimate Guide to Facebook Advertising by Perry Marshall,Thomas Meloche,Bob Regnerus in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Preface: Facebook Still Owns Planet Earth
- Introduction: Read This First—How to Use the Ultimate Guide to Facebook Advertising
- Chapter 1: A Master Class in Fundamentals
- Chapter 2: Creating Your Business Page and Setting Up Business Manager
- Chapter 3: Retargeting Technology to Convert More Prospects Into Customers
- Chapter 4: Story: Separating the Amateurs from the Pros
- Chapter 5: Targeting Your Customers with Facebook Audiences
- Chapter 6: Using RFM to Sell to Customers Most Likely to Buy
- Chapter 7: The First Building Blocks of Your Facebook Advertising Campaign
- Chapter 8: Budgets and Bidding Strategies for Optimizing Your Facebook Campaigns
- Chapter 9: Dialing in Your Targeted Audience Using Ad Sets
- Chapter 10: Optimizing Your Ad Sets within Your Targeted Audience
- Chapter 11: Location, Location, Location: Facebook Placements
- Chapter 12: Leveraging Creative in Your Ads to Maximize Response
- Chapter 13: Sources of Creative Inspiration for Facebook Ads
- Chapter 14: Creating Your First Facebook News Feed Ad
- Chapter 15: The Strongest Persuader of All: Facebook Video
- Chapter 16: Creating Killer Ad Creatives That Reflect Your Hook
- Chapter 17: How I Know When My Copy Is Ready—Power Questions
- Chapter 18: Capturing Leads Using Facebook Lead Ads
- Chapter 19: Converting Clicks to Facebook Messenger Conversations
- Chapter 20: The Anatomy of a Facebook Retargeting Campaign
- Chapter 21: Using Deep Funnel Marketingâ„¢ to Make Your Customers See You Everywhere
- Chapter 22: Advanced Deep Funnel Marketingâ„¢ Strategies
- Chapter 23: Blueprints and Strategies to Help You Launch Campaigns Quickly
- Chapter 24: The Product Launch Formula and Facebook
- Chapter 25: Choosing the Best Facebook Funnel for You
- Chapter 26: Boosting Posts and Unicorns
- Chapter 27: Keeping Track of Your Money and Results
- Chapter 28: How to Increase Conversions and Decrease Advertising Costs Over Time
- Chapter 29: Troubleshooting Common Facebook Advertising Issues
- Chapter 30: Taking Scary Steps When the Bridge Isn’t Yet Visible
- Appendix: Major Facebook Ad Updates that Experienced Advertisers Need to Know
- Acknowledgments
- About the Authors
- Index