- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Enhance customer value through effective in-store communication and visual merchandising.
Visual Merchandising: In-store Communication to Enhance Customer Value explores how to transform the store into a relational environment by integrating available levers to manage the critical moment when the offering meets the market. It focuses on the customer and how product visibility impacts purchase behavior. This book provides insights into understanding the effectiveness of displays, the effect of environmental stimuli on emotions, and the perceptions created by the context.
Readers will learn how to:
- Create relational environments that are sources of pleasure and arousal.
- Design store experiences that generate emotional gratification.
- Implement innovative retail designs as a strategic asset.
- Evaluate the effectiveness of store design from an experiential perspective.
This book is for professionals in marketing, retail, and visual merchandising, as well as university students seeking to understand the dynamics of store management and customer engagement.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Visual Merchandising by Karin Zaghi in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Copertina
- Frontespizio
- Copyright
- Table of Contents
- Acknowledgements
- Introduction: What kind of visual merchandising?
- 1. Store atmosphere as a preferential dimension of the store experience
- 2. Interactive environments: new dimensions in communication
- 3. From identity systems to visual merchandising
- 4. Visual merchandising and communication outside of the store
- 5. The layout: physical mobility to informational mobility
- 6. The display and space allocation
- 7. Point of purchase communication
- 8. Visual merchandising in channel relationships
- 9. Evaluating the effectiveness of store design activity from an experiential perspective
- Glossary
- Authors
- References