The Complete Copywriter
eBook - ePub

The Complete Copywriter

The Definitive Guide to Marketing with Words

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Complete Copywriter

The Definitive Guide to Marketing with Words

About this book

Looking to write marketing copy that truly connects with your audience and stands out?

The Complete Copywriter
is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.

You'll learn how to:
- Learn how to understand your customers and tailor your messages
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results

This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.


Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills

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Yes, you can access The Complete Copywriter by Alan Barker in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2025
Print ISBN
9781398613539
eBook ISBN
9781398613546
Edition
1
Subtopic
Advertising

Table of contents

  1. Introduction
  2. PART ONE You and the copy
  3. 1 Being a writer
  4. 2 How copy works
  5. INTERLUDE 1 A very brief history of copy
  6. PART TWO Planning the copy
  7. 3 Profiling your reader
  8. 4 Finding your argument
  9. 5 Finding your voice
  10. 6 Writing headlines and subject lines
  11. INTERLUDE 2 Aristotle and the Three Musketeers
  12. PART THREE Shaping the copy
  13. 7 Structures for browsing
  14. 8 Storytelling and the uses of narrative
  15. 9 Building pyramids: Structures for searching
  16. INTERLUDE 3 Six patterns of influence
  17. PART FOUR Bringing your copy to life
  18. 10 Sentences: Putting your words in order
  19. 11 Doing and being: How verbs and nouns live together
  20. INTERLUDE 4 A pocket guide to punctuation
  21. PART FIVE Content planning
  22. 12 Creating a content strategy
  23. 13 Writing website copy
  24. 14 Email marketing
  25. 15 Producing an email newsletter
  26. 16 Writing a press release
  27. 17 Writing articles and blog posts
  28. INTERLUDE 5 What about AI?
  29. PART SIX Surviving and thriving
  30. 18 Survival skills for copywriters
  31. 19 The copywriter’s toolkit: Resources to support you
  32. Index