Looking to write marketing copy that truly connects with your audience and stands out?
The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.
You'll learn how to:
- Learn how to understand your customers and tailor your messages
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results
This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.
Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Introduction
- PART ONE You and the copy
- 1 Being a writer
- 2 How copy works
- INTERLUDE 1 A very brief history of copy
- PART TWO Planning the copy
- 3 Profiling your reader
- 4 Finding your argument
- 5 Finding your voice
- 6 Writing headlines and subject lines
- INTERLUDE 2 Aristotle and the Three Musketeers
- PART THREE Shaping the copy
- 7 Structures for browsing
- 8 Storytelling and the uses of narrative
- 9 Building pyramids: Structures for searching
- INTERLUDE 3 Six patterns of influence
- PART FOUR Bringing your copy to life
- 10 Sentences: Putting your words in order
- 11 Doing and being: How verbs and nouns live together
- INTERLUDE 4 A pocket guide to punctuation
- PART FIVE Content planning
- 12 Creating a content strategy
- 13 Writing website copy
- 14 Email marketing
- 15 Producing an email newsletter
- 16 Writing a press release
- 17 Writing articles and blog posts
- INTERLUDE 5 What about AI?
- PART SIX Surviving and thriving
- 18 Survival skills for copywriters
- 19 The copywriter’s toolkit: Resources to support you
- Index
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Yes, you can access The Complete Copywriter by Alan Barker in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.