Finding Your Creative DNA
eBook - ePub

Finding Your Creative DNA

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Finding Your Creative DNA

About this book

This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the Creative Matrix–Interrogation, Information, Interpretation, and Inspiration. Creative Aerobics (CA) generates a personal ideation system that produces creativity on demand (COD) and that arrives at multiple solutions in less than an hour in a relaxing and enjoyable way.

The strength of the volume lies in its ability to move readers past the conventional and time-consuming 20th-century ideation. It helps develop an individual, personal approach to their creative DNA by introducing increasingly complex word exercises that strengthen left-brain problem-solving and increase right-brain discoveries. It teaches, encourages, and integrates all aspects of CA to develop the mental muscle that fuels readers' paths to creative accomplishment. By taking CA step by step, readers develop a comfort level, knowing they will always be able to come up with ideas.

This book will be useful to students, young professionals, and senior leaders looking for the inside track to their creativity. It will also be an invaluable daily practice and interesting read for all students taking general education courses, especially those opting for integrative learning courses which are becoming more prevalent across universities worldwide.

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Yes, you can access Finding Your Creative DNA by Linda Conway Correll George,Arpan Yagnik in PDF and/or ePUB format, as well as other popular books in Personal Development & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Half Title page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Illustrations
  8. Preface
  9. Acknowledgments
  10. 1 Finding Your Creative DNA
  11. 2 Creativity on Demand
  12. 3 Can You Tell Your Left from Your Right?
  13. 4 Trying the “BIG IDEA” on for Size
  14. 5 Tracking the Historic Perspective
  15. 6 Pump Up Your Options
  16. 7 How to Train for This Marathon
  17. 8 The First Leg: Facts
  18. 9 The Second Leg: What-it-is’t Names (WII)
  19. 10 The Third Leg: Similarities between Dissimilarities
  20. 11 The Home Stretch: New Definitions for Existing Phrases
  21. 12 The Game Plan
  22. 13 Artificial Intelligence from “A” to …
  23. 14 The Copywriter’s Playbook
  24. 15 New Copywriters on the Block
  25. 16 In So Many Words
  26. 17 Alternate (media) Realities
  27. 18 Creativity, Dot COM
  28. 19 From the Classroom to the Boardroom