Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.
This book traces the history of halos to investigate how elements of advertising such as influencer endorsement, visual symbolism, and key phrases like "all natural" are strategically employed to portray food as being healthier than it is.
Analyzing a wide range of examples from fruit snacks and candy to diet foods and meat alternatives, Danowski divides different halo techniques into three main categories-the natural and real halo, the nutrition halo, and the identity halo. These lenses, she posits, can be applied to the health belief model to achieve a fuller understanding of the social, narrative, and psychological tactics long leveraged by corporations to perpetuate health myths and influence consumer choice.
eBook - ePub
Images of Health in Food Advertising
Misleading Marketing and the Health Belief Model
- 214 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Images of Health in Food Advertising
Misleading Marketing and the Health Belief Model
About this book
Information
Table of contents
- Cover
- Half-Title Page
- Dedication
- Title Page
- Contents
- Acknowledgments
- Introduction
- 1 Halos, Health, and the Health Belief Model
- 2 Natural and Real Health Halo
- 3 Nutrition Health Halo
- 4 Identity Health Halo
- Conclusion
- References
- Index
- About the Author
- Copyright Page
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Yes, you can access Images of Health in Food Advertising by Debbie Danowski in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Advertising. We have over 1.5 million books available in our catalogue for you to explore.