eBook - ePub

Digital Marketing

Name: Digital Marketing
ISBN: 9781036202194

Strategy, Planning & Disruption

Annmarie Hanlon,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Marketing

Strategy, Planning & Disruption

Annmarie Hanlon,

About this book

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.

With an excellent blend of theory, research, practice and application, key features include:
• New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.
• A new running case study throughout the book which looks at Uber.
• Ethical Insights which highlight responsible marketing and support PRME.
• Professional Skills which address employability.
• Discover More and Digital Tools text boxes.
• Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.

Essential reading for all students and practitioners of digital marketing.

Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon?s Digital Marketing Planner.

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Yes, you can access Digital Marketing by Annmarie Hanlon in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.