eBook - ePub

Digital Marketing Excellence

Name: Digital Marketing Excellence
Author: Dave Chaffey,PR Smith

Planning, Optimizing and Integrating Online Marketing

Dave Chaffey,

PR Smith,

638 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

Dave Chaffey,

PR Smith,

About this book

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Written by two highly experienced digital marketing consultants, the book shows you how to:

Draw up an outline integrated digital marketing plan

Evaluate and apply digital marketing principles and models

Integrate online and offline communications

Implement customer-driven digital marketing as part of digital transformation

Reduce costly trial and error

Measure and enhance your digital marketing

Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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Yes, you can access Digital Marketing Excellence by Dave Chaffey,PR Smith in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.