Digital Marketing Excellence
eBook - ePub

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

Dave Chaffey, PR Smith

  1. 638 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

Dave Chaffey, PR Smith

Book details
Table of contents
Citations

About This Book

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Written by two highly experienced digital marketing consultants, the book shows you how to:



  • Draw up an outline integrated digital marketing plan


  • Evaluate and apply digital marketing principles and models


  • Integrate online and offline communications


  • Implement customer-driven digital marketing as part of digital transformation


  • Reduce costly trial and error


  • Measure and enhance your digital marketing


  • Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Digital Marketing Excellence an online PDF/ePUB?
Yes, you can access Digital Marketing Excellence by Dave Chaffey, PR Smith in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2022
ISBN
9781000610949
Edition
6

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. List of figures
  7. List of tables
  8. About the authors
  9. Preface to the sixth edition
  10. Acknowledgments
  11. 1 Introduction to digital marketing
  12. 2 Digital customers
  13. 3 Digital models
  14. 4 Content marketing
  15. 5 Create integrated campaigns
  16. 6 Social media marketing
  17. 7 Digital communications
  18. 8 Designing digital experiences
  19. 9 Digital innovation
  20. 10 Digital marketing plan
  21. Glossary
  22. Index
Citation styles for Digital Marketing Excellence

APA 6 Citation

Chaffey, D., & Smith, P. (2022). Digital Marketing Excellence (6th ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/3535382/digital-marketing-excellence-planning-optimizing-and-integrating-online-marketing-pdf (Original work published 2022)

Chicago Citation

Chaffey, Dave, and PR Smith. (2022) 2022. Digital Marketing Excellence. 6th ed. Taylor and Francis. https://www.perlego.com/book/3535382/digital-marketing-excellence-planning-optimizing-and-integrating-online-marketing-pdf.

Harvard Citation

Chaffey, D. and Smith, P. (2022) Digital Marketing Excellence. 6th edn. Taylor and Francis. Available at: https://www.perlego.com/book/3535382/digital-marketing-excellence-planning-optimizing-and-integrating-online-marketing-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Chaffey, Dave, and PR Smith. Digital Marketing Excellence. 6th ed. Taylor and Francis, 2022. Web. 15 Oct. 2022.