This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'.
Whilemagic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

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Yes, you can access Magical Capitalism by Brian Moeran, Timothy de Waal Malefyt, Brian Moeran,Timothy de Waal Malefyt in PDF and/or ePUB format, as well as other popular books in Economics & Business General. We have over one million books available in our catalogue for you to explore.

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Front Matter
1. Magical Capitalism: An Introduction
2. Magical Contracts, Numinous Capitalism
3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance
4. Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism
5. Fetish, Magic, Marketing
6. Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines
7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary
8. The Business of Inspiration: A Magical Technology of Prefiguration
9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among “Starchitects”
10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science
11. The Magic of Mass Publicity: Reading Ioan Couliano
12. Occult Economies, Revisited
13. The Enchantment Effect: A Semiotics of Boundary and Profit
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