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Showing 1 - 60 out of 3,000+ books
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
E-marketing
Raymond Frost, Alexa K. Fox, Judy Strauss
2018
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Social Media Marketing
Tracy L. Tuten
2020
Hey Whipple, Squeeze This
Luke Sullivan
2022
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
The New Rules of Marketing and PR
David Meerman Scott
2022
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
2019
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Consumer Behaviour
Zubin Sethna, Jim Blythe
2019
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2021
Digital Marketing Strategy
Simon Kingsnorth
2019
Using Behavioral Science in Marketing
Nancy Harhut
2022
Understanding Digital Marketing
Damian Ryan
2020
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
StoryBranding™ 2.0
Jim Signorelli
2014
Marketing Strategy
Jenna Tiffany
2021
Generation Z
Corey Seemiller, Meghan Grace
2018
Ethics in Advertising
Wally Snyder
2016
Key Account Management
Peter Cheverton
2015
Global Marketing and Advertising
Marieke de Mooij
2021
Strategic Communication
Jesper Falkheimer, Mats Heide
2022
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Ice to the Eskimos
Jon Spoelstra
2009
Contagious
Jonah Berger
2013
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
The New Rules of Marketing and PR
David Meerman Scott
2020
Fanatical Prospecting
Jeb Blount
2015
Strategic Social Marketing
Jeff French, Ross Gordon
2019
Brand Management
Michael Beverland
2021
Sales EQ
Jeb Blount
2017
Integrated Marketing Communication
Jerome M. Juska
2021
Creating Signature Stories
David Aaker
2018
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Audience
Jeffrey K. Rohrs
2013
Optimal Database Marketing
Ronald G. Drozdenko, Perry D. Drake
2002
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Marketing Communications
John R Rossiter, Larry Percy, Lars Bergkvist
2018
Follow the Feeling
Kai D. Wright
2019
Brand Storytelling
Miri Rodriguez
2020
Lifestyle Brands
S. Saviolo, A. Marazza
2012
Everybody Writes
Ann Handley
2014
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
The Lean Product Playbook
Dan Olsen
2015
Standing Room Only
J. Bernstein
2017
Direct, Digital & Data-Driven Marketing
Lisa Spiller
2020
Marketing 5.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Predictive Analytics
Eric Siegel
2016
Retail Marketing Management
Dhruv Grewal
2018
The Nonprofit Marketing Guide
Kivi Leroux Miller
2021
The New Strategic Brand Management
Jean-Noël Kapferer
2012
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