Business

Marketing

Showing 1 - 60 out of 4,000+ books
Financial Management in the Sport Industry_cover
Financial Management in the Sport IndustryMatthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy
2021
Financial Management in the Sport Industry
Financial Management in the Sport Industry
Matthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy
2021
Sales Force Management_cover
Sales Force ManagementMark W. Johnston, Greg W. Marshall
2020
Sales Force Management
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
Strategic Market Management_cover
Strategic Market ManagementDavid A. Aaker, Christine Moorman
2023
Strategic Market Management
Strategic Market Management
David A. Aaker, Christine Moorman
2023
Sports Marketing_cover
Sports MarketingMatthew D. Shank, Mark R. Lyberger
2021
Sports Marketing
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Strategic Market Management_cover
Strategic Market ManagementDavid A. Aaker, Christine Moorman
2017
Strategic Market Management
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Sales Management_cover
Sales ManagementThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Sales Management
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Pricing Strategies_cover
Pricing StrategiesRobert M. Schindler
2023
Pricing Strategies
Pricing Strategies
Robert M. Schindler
2023
Becoming a Public Relations Writer_cover
Becoming a Public Relations WriterRonald D. Smith
2019
Becoming a Public Relations Writer
Becoming a Public Relations Writer
Ronald D. Smith
2019
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Key Account Management_cover
Key Account ManagementPeter Cheverton
2015
Key Account Management
Key Account Management
Peter Cheverton
2015
Marketing Communications_cover
Marketing CommunicationsJohn Egan
2022
Marketing Communications
Marketing Communications
John Egan
2022
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze ThisLuke Sullivan
2022
Hey Whipple, Squeeze This
Hey Whipple, Squeeze This
Luke Sullivan
2022
Diffusion of Innovations, 5th Edition_cover
Diffusion of Innovations, 5th EditionEverett M. Rogers
2003
Diffusion of Innovations, 5th Edition
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
The New Rules of Marketing & PR_cover
The New Rules of Marketing & PRDavid Meerman Scott
2024
The New Rules of Marketing & PR
The New Rules of Marketing & PR
David Meerman Scott
2024
Ethics in Marketing_cover
Ethics in MarketingPatrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Ethics in Marketing
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Consumer Behaviour_cover
Consumer BehaviourZubin Sethna
2023
Consumer Behaviour
Consumer Behaviour
Zubin Sethna
2023
Brand Management_cover
Brand ManagementTilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
2020
Brand Management
Brand Management
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
2020
Sustainability Marketing_cover
Sustainability MarketingFrank-Martin Belz, Ken Peattie
2014
Sustainability Marketing
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
Inspired_cover
InspiredMarty Cagan
2017
Inspired
Inspired
Marty Cagan
2017
Marketing Channel Strategy_cover
Marketing Channel StrategyRobert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Marketing Channel Strategy
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Crossing the Chasm, 3rd Edition_cover
Crossing the Chasm, 3rd EditionGeoffrey A. Moore
2014
Crossing the Chasm, 3rd Edition
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
2014
Social Marketing_cover
Social MarketingNancy R. Lee, Philip Kotler, Julie Colehour
2023
Social Marketing
Social Marketing
Nancy R. Lee, Philip Kotler, Julie Colehour
2023
The New Strategic Brand Management_cover
The New Strategic Brand ManagementJean-Noël Kapferer
2012
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer
2012
Digital Marketing in Practice_cover
Digital Marketing in PracticeHanne Knight, Lizette Vorster, Lizette Vorster Larsen
2023
Digital Marketing in Practice
Digital Marketing in Practice
Hanne Knight, Lizette Vorster, Lizette Vorster Larsen
2023
eMarketing_cover
eMarketingRaymond Frost, Alexa K. Fox, Terry Daugherty
2022
eMarketing
eMarketing
Raymond Frost, Alexa K. Fox, Terry Daugherty
2022
Customer Relationship Management_cover
Customer Relationship ManagementDaniel D. Prior, Francis Buttle, Stan Maklan
2024
Customer Relationship Management
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Digital Marketing Excellence_cover
Digital Marketing ExcellenceDave Chaffey, PR Smith
2022
Digital Marketing Excellence
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
Marketing Fashion Third Edition_cover
Marketing Fashion Third EditionHarriet Posner
2024
Marketing Fashion Third Edition
Marketing Fashion Third Edition
Harriet Posner
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
E-marketing_cover
E-marketingRaymond D. Frost, Alexa Fox, Judy Strauss
2018
E-marketing
E-marketing
Raymond D. Frost, Alexa Fox, Judy Strauss
2018
Social Media Strategy_cover
Social Media StrategyJulie Atherton
2023
Social Media Strategy
Social Media Strategy
Julie Atherton
2023
Everybody Writes_cover
Everybody WritesAnn Handley
2022
Everybody Writes
Everybody Writes
Ann Handley
2022
Contemporary Selling_cover
Contemporary SellingMark W. Johnston, Greg W. Marshall
2021
Contemporary Selling
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2021
Advertising and Promotion_cover
Advertising and PromotionChris Hackley, Rungpaka Amy Hackley
2021
Advertising and Promotion
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Entrepreneurial Marketing_cover
Entrepreneurial MarketingBeth Goldstein
2019
Entrepreneurial Marketing
Entrepreneurial Marketing
Beth Goldstein
2019
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020
Managing Luxury Brands_cover
Managing Luxury BrandsEleonora Cattaneo
2023
Managing Luxury Brands
Managing Luxury Brands
Eleonora Cattaneo
2023
The Business of Belonging_cover
The Business of BelongingDavid Spinks
2021
The Business of Belonging
The Business of Belonging
David Spinks
2021
The Digital Marketing Handbook_cover
The Digital Marketing HandbookSimon Kingsnorth
2022
The Digital Marketing Handbook
The Digital Marketing Handbook
Simon Kingsnorth
2022
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of PricingThomas T. Nagle, Georg Müller
2017
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Predictive Analytics_cover
Predictive AnalyticsEric Siegel
2016
Predictive Analytics
Predictive Analytics
Eric Siegel
2016
Fanatical Prospecting_cover
Fanatical ProspectingJeb Blount
2015
Fanatical Prospecting
Fanatical Prospecting
Jeb Blount
2015
Marketing for Entrepreneurs_cover
Marketing for EntrepreneursFrederick G. Crane
2021
Marketing for Entrepreneurs
Marketing for Entrepreneurs
Frederick G. Crane
2021
Freakonomics Rev Ed_cover
Freakonomics Rev EdSteven D. Levitt, Stephen J. Dubner
2010
Freakonomics Rev Ed
Freakonomics Rev Ed
Steven D. Levitt, Stephen J. Dubner
2010
Influencers and Creators_cover
Influencers and CreatorsRobert V Kozinets, Ulrike Gretzel, Rossella Gambetti
2023
Influencers and Creators
Influencers and Creators
Robert V Kozinets, Ulrike Gretzel, Rossella Gambetti
2023
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2021
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2021
Business-to-Business Marketing_cover
Business-to-Business MarketingRoss Brennan, Louise Canning, Raymond McDowell
2020
Business-to-Business Marketing
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of PricingGeorg Müller, Thomas T. Nagle, Evert Gruyaert
2023
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Georg Müller, Thomas T. Nagle, Evert Gruyaert
2023
Sustainable Marketing_cover
Sustainable MarketingMark Peterson
2021
Sustainable Marketing
Sustainable Marketing
Mark Peterson
2021
Planning and Managing Public Relations Campaigns_cover
Planning and Managing Public Relations CampaignsAnne Gregory
2020
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
Anne Gregory
2020
Die With Zero_cover
Die With ZeroBill Perkins
2020
Die With Zero
Die With Zero
Bill Perkins
2020
Kellogg on Marketing_cover
Kellogg on Marketing
2023
Kellogg on Marketing
Kellogg on Marketing
2023
Virtual Selling_cover
Virtual SellingJeb Blount
2020
Virtual Selling
Virtual Selling
Jeb Blount
2020
Cashvertising_cover
CashvertisingDrew Eric Whitman
2008
Cashvertising
Cashvertising
Drew Eric Whitman
2008
Introduction to Sport Marketing_cover
Introduction to Sport MarketingAaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Introduction to Sport Marketing
Introduction to Sport Marketing
Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Sport Consumer Behaviour_cover
Sport Consumer BehaviourDaniel C Funk, Kostas Alexandris, Heath McDonald
2022
Sport Consumer Behaviour
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
Principles of Integrated Marketing Communications_cover
Principles of Integrated Marketing CommunicationsLawrence Ang
2021
Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications
Lawrence Ang
2021
Retail Marketing Management_cover
Retail Marketing ManagementDhruv Grewal
2018
Retail Marketing Management
Retail Marketing Management
Dhruv Grewal
2018
Contemporary Selling_cover
Contemporary SellingMark W. Johnston, Greg W. Marshall
2016
Contemporary Selling
Contemporary Selling
Mark W. Johnston, Greg W. Marshall
2016