Business

Marketing

Showing 1 - 60 out of 4,000+ books
Persuasion_cover
PersuasionRobert H Gass, John S Seiter, Robert H. Gass, John S. Seiter
2022
Persuasion
Persuasion
Robert H Gass, John S Seiter, Robert H. Gass, John S. Seiter
2022
Sales Force Management_cover
Sales Force ManagementMark W. Johnston, Greg W. Marshall
2020
Sales Force Management
Sales Force Management
Mark W. Johnston, Greg W. Marshall
2020
The Dynamics of Persuasion_cover
The Dynamics of PersuasionRichard M. Perloff
2023
The Dynamics of Persuasion
The Dynamics of Persuasion
Richard M. Perloff
2023
Digital Marketing_cover
Digital MarketingAnnmarie Hanlon
2025
Digital Marketing
Digital Marketing
Annmarie Hanlon
2025
Financial Management in the Sport Industry_cover
Financial Management in the Sport IndustryMatthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy
2021
Financial Management in the Sport Industry
Financial Management in the Sport Industry
Matthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy
2021
Sports Marketing_cover
Sports MarketingMatthew D. Shank, Mark R. Lyberger
2021
Sports Marketing
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
2021
Pricing Strategies_cover
Pricing StrategiesRobert M. Schindler
2023
Pricing Strategies
Pricing Strategies
Robert M. Schindler
2023
Strategic Market Management_cover
Strategic Market ManagementDavid A. Aaker, Christine Moorman
2017
Strategic Market Management
Strategic Market Management
David A. Aaker, Christine Moorman
2017
Sales Management_cover
Sales ManagementThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Sales Management
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Strategic Market Management_cover
Strategic Market ManagementDavid A. Aaker, Christine Moorman
2023
Strategic Market Management
Strategic Market Management
David A. Aaker, Christine Moorman
2023
Social Marketing_cover
Social MarketingNancy R. Lee, Philip Kotler, Julie Colehour
2023
Social Marketing
Social Marketing
Nancy R. Lee, Philip Kotler, Julie Colehour
2023
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2012
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2025
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
Strategic Planning for Public Relations_cover
Strategic Planning for Public RelationsDeborah A. Silverman, Ronald D. Smith
2024
Strategic Planning for Public Relations
Strategic Planning for Public Relations
Deborah A. Silverman, Ronald D. Smith
2024
Customer Relationship Management_cover
Customer Relationship ManagementDaniel D. Prior, Francis Buttle, Stan Maklan
2024
Customer Relationship Management
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Consumer Behaviour_cover
Consumer BehaviourZubin Sethna
2023
Consumer Behaviour
Consumer Behaviour
Zubin Sethna
2023
Social Media Marketing_cover
Social Media MarketingStephan Dahl
2021
Social Media Marketing
Social Media Marketing
Stephan Dahl
2021
Marketing Channel Strategy_cover
Marketing Channel StrategyRobert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
Marketing Channel Strategy
Marketing Channel Strategy
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
2019
The New Strategic Brand Management_cover
The New Strategic Brand ManagementJean-Noël Kapferer
2012
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer
2012
Sales Force Management_cover
Sales Force ManagementMark W. Johnston, Jessica Ogilvie, Greg W. Marshall, Jessica L. Ogilvie
2025
Sales Force Management
Sales Force Management
Mark W. Johnston, Jessica Ogilvie, Greg W. Marshall, Jessica L. Ogilvie
2025
Hey Whipple, Squeeze This_cover
Hey Whipple, Squeeze ThisLuke Sullivan
2022
Hey Whipple, Squeeze This
Hey Whipple, Squeeze This
Luke Sullivan
2022
Diffusion of Innovations, 5th Edition_cover
Diffusion of Innovations, 5th EditionEverett M. Rogers
2003
Diffusion of Innovations, 5th Edition
Diffusion of Innovations, 5th Edition
Everett M. Rogers
2003
Digital Marketing Excellence_cover
Digital Marketing ExcellenceDave Chaffey, PR Smith
2022
Digital Marketing Excellence
Digital Marketing Excellence
Dave Chaffey, PR Smith
2022
The New Rules of Marketing & PR_cover
The New Rules of Marketing & PRDavid Meerman Scott
2024
The New Rules of Marketing & PR
The New Rules of Marketing & PR
David Meerman Scott
2024
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Flying Off Course_cover
Flying Off CourseRigas Doganis
2019
Flying Off Course
Flying Off Course
Rigas Doganis
2019
eMarketing_cover
eMarketingRaymond Frost, Alexa K. Fox, Terry Daugherty
2022
eMarketing
eMarketing
Raymond Frost, Alexa K. Fox, Terry Daugherty
2022
Marketing Mistakes and Successes_cover
Marketing Mistakes and SuccessesRobert F. Hartley, Cindy Claycomb
2013
Marketing Mistakes and Successes
Marketing Mistakes and Successes
Robert F. Hartley, Cindy Claycomb
2013
Business-to-Business Marketing_cover
Business-to-Business MarketingRoss Brennan, Louise Canning, Raymond McDowell
2020
Business-to-Business Marketing
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
2020
Key Account Management_cover
Key Account ManagementPeter Cheverton
2015
Key Account Management
Key Account Management
Peter Cheverton
2015
Entrepreneurial Marketing_cover
Entrepreneurial MarketingBeth Goldstein
2019
Entrepreneurial Marketing
Entrepreneurial Marketing
Beth Goldstein
2019
Social Marketing_cover
Social MarketingNancy R. Lee, Philip Kotler
2019
Social Marketing
Social Marketing
Nancy R. Lee, Philip Kotler
2019
Using Artificial Intelligence in Marketing_cover
Using Artificial Intelligence in MarketingKatie King
2019
Using Artificial Intelligence in Marketing
Using Artificial Intelligence in Marketing
Katie King
2019
Inspired_cover
InspiredMarty Cagan
2017
Inspired
Inspired
Marty Cagan
2017
Retail Marketing Management_cover
Retail Marketing ManagementDhruv Grewal
2018
Retail Marketing Management
Retail Marketing Management
Dhruv Grewal
2018
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of PricingGeorg Müller, Thomas T. Nagle, Evert Gruyaert
2023
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Georg Müller, Thomas T. Nagle, Evert Gruyaert
2023
Social Media Communication_cover
Social Media CommunicationJeremy Harris Lipschultz
2023
Social Media Communication
Social Media Communication
Jeremy Harris Lipschultz
2023
E-marketing_cover
E-marketingRaymond D. Frost, Alexa Fox, Judy Strauss
2018
E-marketing
E-marketing
Raymond D. Frost, Alexa Fox, Judy Strauss
2018
Kapferer on Luxury_cover
Kapferer on LuxuryJean-Noël Kapferer
2015
Kapferer on Luxury
Kapferer on Luxury
Jean-Noël Kapferer
2015
Resonate_cover
ResonateNancy Duarte
2013
Resonate
Resonate
Nancy Duarte
2013
The Influencer Industry_cover
The Influencer IndustryEmily Hund
2023
The Influencer Industry
The Influencer Industry
Emily Hund
2023
Empowered_cover
EmpoweredMarty Cagan, Chris Jones
2020
Empowered
Empowered
Marty Cagan, Chris Jones
2020
Influencers and Creators_cover
Influencers and CreatorsRobert V Kozinets, Ulrike Gretzel, Rossella Gambetti
2023
Influencers and Creators
Influencers and Creators
Robert V Kozinets, Ulrike Gretzel, Rossella Gambetti
2023
Marketing Fashion Third Edition_cover
Marketing Fashion Third EditionHarriet Posner
2024
Marketing Fashion Third Edition
Marketing Fashion Third Edition
Harriet Posner
2024
Marketing 5.0_cover
Marketing 5.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2021
Advertising and Promotion_cover
Advertising and PromotionChris Hackley, Rungpaka Amy Hackley
2021
Advertising and Promotion
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Social Media Strategy_cover
Social Media StrategyJulie Atherton
2023
Social Media Strategy
Social Media Strategy
Julie Atherton
2023
The Live Music Business_cover
The Live Music BusinessAndy Reynolds
2021
The Live Music Business
The Live Music Business
Andy Reynolds
2021
Influential Internal Communication_cover
Influential Internal CommunicationJenni Field
2021
Influential Internal Communication
Influential Internal Communication
Jenni Field
2021
Sustainability Marketing_cover
Sustainability MarketingFrank-Martin Belz, Ken Peattie, Naz Onel
2025
Sustainability Marketing
Sustainability Marketing
Frank-Martin Belz, Ken Peattie, Naz Onel
2025
This Is Strategy_cover
This Is StrategySeth Godin
2024
This Is Strategy
This Is Strategy
Seth Godin
2024
Managing Luxury Brands_cover
Managing Luxury BrandsEleonora Cattaneo
2023
Managing Luxury Brands
Managing Luxury Brands
Eleonora Cattaneo
2023
On Writing Well, 30th Anniversary Edition_cover
On Writing Well, 30th Anniversary EditionWilliam Zinsser
2012
On Writing Well, 30th Anniversary Edition
On Writing Well, 30th Anniversary Edition
William Zinsser
2012
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of PricingThomas T. Nagle, Georg Müller
2017
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller
2017
Sustainability Marketing_cover
Sustainability MarketingFrank-Martin Belz, Ken Peattie
2014
Sustainability Marketing
Sustainability Marketing
Frank-Martin Belz, Ken Peattie
2014
Marketing for Entrepreneurs_cover
Marketing for EntrepreneursFrederick G. Crane
2021
Marketing for Entrepreneurs
Marketing for Entrepreneurs
Frederick G. Crane
2021
Introduction to Sport Marketing_cover
Introduction to Sport MarketingAaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Introduction to Sport Marketing
Introduction to Sport Marketing
Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Inbound Marketing, Revised and Updated_cover
Inbound Marketing, Revised and UpdatedBrian Halligan, Dharmesh Shah
2014
Inbound Marketing, Revised and Updated
Inbound Marketing, Revised and Updated
Brian Halligan, Dharmesh Shah
2014
Die With Zero_cover
Die With ZeroBill Perkins
2020
Die With Zero
Die With Zero
Bill Perkins
2020
Everyone Is An "Influencer"_cover
Everyone Is An "Influencer"Kelly Keenan
2021
Everyone Is An "Influencer"
Everyone Is An "Influencer"
Kelly Keenan
2021