eBook - ePub

The Dynamics of Persuasion

Name: The Dynamics of Persuasion
Author: Richard M. Perloff

Communication and Attitudes in the 21st Century

Richard M. Perloff,

466 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Dynamics of Persuasion

Communication and Attitudes in the 21st Century

Richard M. Perloff,

About this book

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.

The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

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Yes, you can access The Dynamics of Persuasion by Richard M. Perloff in PDF and/or ePUB format, as well as other popular books in Psychology & Communication Studies. We have over one million books available in our catalogue for you to explore.