- 400 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Strategic Market Management
About this book
Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.
The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
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Yes, you can access Strategic Market Management by David A. Aaker,Christine Moorman in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Marketing. We have over one million books available in our catalogue for you to explore.
Information
External
Analysis
External
analysis,
summarized
in
Figure
1.3,
involves
an
examination
of
the
relevant
elements
external
to
an
organization
ā
customers,
competitors,
markets
and
submarkets,
and
the
environment
or
context
outside
of
the
market.
Customer
analysis,
the
ļ¬
rst
step
of
external
ExternalĀ
AnalysisĀ
ā¢Ā
CustomerĀ
analysisĀ
ā¢Ā
CompetitorĀ
analysisĀ
ā¢Ā
Market/submarketĀ
analysisĀ
ā¢Ā
EnvironmentalĀ
analysisĀ
InternalĀ
CompanyĀ
AnalysisĀ
ā¢Ā
Size,Ā
growth,Ā
andĀ
financial
performanceĀ
ā¢Ā
AssetsĀ
andĀ
competencies
(includingĀ
brand,Ā
customer
relationships,Ā
innovation)Ā
ā¢Ā
ImageĀ
andĀ
positioningĀ
ā¢Ā
CurrentĀ
andĀ
pastĀ
strategiesĀ
ā¢Ā
OrganizationalĀ
cultureĀ
ā¢Ā
CostĀ
structure
STRATEGICĀ
ANALYSIS
ExternalĀ
Assessment
Opportunities,Ā
threats,Ā
trends,Ā
insights,Ā
andĀ
external
uncertaintiesĀ
InternalĀ
CompanyĀ
Assessment
FirmĀ
strengths,Ā
weaknesses,Ā
liabilities,Ā
problems,Ā
constraints,Ā
andĀ
uncertainties
STRATEGICĀ
ANALYSISĀ
OUTPUT
ā¢Ā
IdentifyĀ
strategyĀ
alternativesĀ
-Ā
Product-marketĀ
investmentĀ
strategiesĀ
-Ā
CustomerĀ
valueĀ
proposition
-Ā
Assets,Ā
competencies,Ā
andĀ
synergies
-Ā
FunctionalĀ
strategiesĀ
andĀ
programsĀ
ā¢Ā
SelectĀ
strategyĀ
CREATINGĀ
ANDĀ
ADAPTING
STRATEGY
IMPLEMENTINGĀ
STRATEGYĀ
AND
PRODUCINGĀ
FIRMĀ
VALUEĀ
ā¢Ā
ImplementĀ
strategy
ā¢Ā
MeasureĀ
performanceĀ
Figure
1.3
Overview
of
Strategic
Management
Strategic
Market
Management
11
Table of contents
- Cover
- Title Page
- Copyright
- Preface
- Contents
- Chapter 1 Strategic Market ManagementāAn Introduction and Overview
- Part One Strategic Analysis
- Part Two Creating, Adapting, and Implementing Strategy
- Case Studies
- Appendix A: Internal Analysis
- Appendix B: Planning Forms
- Notes
- Index
- EULA