Strategic Market Management
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Strategic Market Management

David A. Aaker, Christine Moorman

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400 pages
English
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eBook - PDF

Strategic Market Management

David A. Aaker, Christine Moorman

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Table of contents
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About This Book

Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.

The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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Information

Publisher
Wiley
Year
2017
ISBN
9781119392217
Topic
Business
Subtopic
Marketing
Edition
11
External
Analysis
External
analysis,
summarized
in
Figure
1.3,
involves
an
examination
of
the
relevant
elements
external
to
an
organization
—
customers,
competitors,
markets
and
submarkets,
and
the
environment
or
context
outside
of
the
market.
Customer
analysis,
the

rst
step
of
external
External 
Analysis 
• 
Customer 
analysis 
• 
Competitor 
analysis 
• 
Market/submarket 
analysis 
• 
Environmental 
analysis 
Internal 
Company 
Analysis 
• 
Size, 
growth, 
and 
financial
performance 
• 
Assets 
and 
competencies
(including 
brand, 
customer
relationships, 
innovation) 
• 
Image 
and 
positioning 
• 
Current 
and 
past 
strategies 
• 
Organizational 
culture 
• 
Cost 
structure
STRATEGIC 
ANALYSIS
External 
Assessment
Opportunities, 
threats, 
trends, 
insights, 
and 
external
uncertainties 
Internal 
Company 
Assessment
Firm 
strengths, 
weaknesses, 
liabilities, 
problems, 
constraints, 
and 
uncertainties
STRATEGIC 
ANALYSIS 
OUTPUT
• 
Identify 
strategy 
alternatives 
- 
Product-market 
investment 
strategies 
- 
Customer 
value 
proposition
- 
Assets, 
competencies, 
and 
synergies
- 
Functional 
strategies 
and 
programs 
• 
Select 
strategy 
CREATING 
AND 
ADAPTING
STRATEGY
IMPLEMENTING 
STRATEGY 
AND
PRODUCING 
FIRM 
VALUE 
• 
Implement 
strategy
• 
Measure 
performance 
Figure
1.3
Overview
of
Strategic
Management
Strategic
Market
Management
11

Table of contents

Citation styles for Strategic Market Management
APA 6 Citation
Aaker, D., & Moorman, C. (2017). Strategic Market Management (11th ed.). Wiley. Retrieved from https://www.perlego.com/book/2237417/strategic-market-management-pdf (Original work published 2017)
Chicago Citation
Aaker, David, and Christine Moorman. (2017) 2017. Strategic Market Management. 11th ed. Wiley. https://www.perlego.com/book/2237417/strategic-market-management-pdf.
Harvard Citation
Aaker, D. and Moorman, C. (2017) Strategic Market Management. 11th edn. Wiley. Available at: https://www.perlego.com/book/2237417/strategic-market-management-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Aaker, David, and Christine Moorman. Strategic Market Management. 11th ed. Wiley, 2017. Web. 15 Oct. 2022.