Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Natalie T. J. Tindall, Amber L. Hutchins, Ronald D. Smith

• Publisher: Routledge
• Year: 2025
• eBook ISBN: 9781040308233
• Edition: 0
• Topic: Business
• Subtopic: Marketing
• Index: Business

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.

The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills. This new edition is significantly streamlined with numerous updates throughout. It features updated diverse and inclusive examples and expands its coverage of writing for digital and social media, addressing influencer relations, media pitching, and media catching. A standalone chapter on ethics and legal issues for the PR writer also informs every chapter of the text. Helpful pedagogy includes in-class discussion prompts and writing assignments.

This seventh edition is an ideal text for undergraduate and postgraduate courses in public relations writing.

Free additional online resources include chapter summaries, assignments, test bank, sample syllabi, and other resources for the PR writer. Please visit www.routledge.com/9781032159324.

Table of contents

• Cover Page
• Half-Title Page
• Title Page
• Copyright Page
• Contents
• Preface
• About the Authors
• Acknowledgments
• Part I: Principles of Effective Writing
• Part II: Tactics and Techniques
• Part III: Business and Professional Communication
• Appendix A: Ethics Codes and Professional Standards from Selected Professional Associations
• Appendix B: Professional Organizations for Public Relations Practitioners
• Appendix C: Style Guides
• Glossary
• Index