Business

Marketing

Showing 121 - 180 out of 4,000+ books
Cashvertising_cover
CashvertisingDrew Eric Whitman
2008
Cashvertising
Cashvertising
Drew Eric Whitman
2008
Arts Marketing_cover
Arts MarketingFinola Kerrigan, Peter Fraser, Mustafa Ozbilgin
2007
Arts Marketing
Arts Marketing
Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
2007
Sonic Branding_cover
Sonic BrandingD. Jackson
2003
Sonic Branding
Sonic Branding
D. Jackson
2003
Digital Marketing Strategy_cover
Digital Marketing StrategySimon Kingsnorth
2019
Digital Marketing Strategy
Digital Marketing Strategy
Simon Kingsnorth
2019
Strategic Customer Management_cover
Strategic Customer ManagementAdrian Payne, Pennie Frow
2013
Strategic Customer Management
Strategic Customer Management
Adrian Payne, Pennie Frow
2013
Influencer Marketing Strategy_cover
Influencer Marketing StrategyGordon Glenister
2024
Influencer Marketing Strategy
Influencer Marketing Strategy
Gordon Glenister
2024
The SAGE Handbook of Digital Marketing_cover
The SAGE Handbook of Digital MarketingAnnmarie Hanlon, Tracy L. Tuten
2022
The SAGE Handbook of Digital Marketing
The SAGE Handbook of Digital Marketing
Annmarie Hanlon, Tracy L. Tuten
2022
Professional Services Marketing_cover
Professional Services MarketingMike Schultz, John E. Doerr, Lee Frederiksen
2013
Professional Services Marketing
Professional Services Marketing
Mike Schultz, John E. Doerr, Lee Frederiksen
2013
Endless Customers_cover
Endless CustomersMarcus Sheridan
2025
Endless Customers
Endless Customers
Marcus Sheridan
2025
Propaganda_cover
PropagandaEdward Bernays
2025
Propaganda
Propaganda
Edward Bernays
2025
The SAGE Handbook of Social Media Marketing_cover
The SAGE Handbook of Social Media MarketingAnnmarie Hanlon, Tracy L. Tuten
2022
The SAGE Handbook of Social Media Marketing
The SAGE Handbook of Social Media Marketing
Annmarie Hanlon, Tracy L. Tuten
2022
A Practitioner's Guide to Account-Based Marketing_cover
A Practitioner's Guide to Account-Based MarketingBev Burgess, Dave Munn
2021
A Practitioner's Guide to Account-Based Marketing
A Practitioner's Guide to Account-Based Marketing
Bev Burgess, Dave Munn
2021
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
No Forms. No Spam. No Cold Calls._cover
No Forms. No Spam. No Cold Calls.Latané Conant
2022
No Forms. No Spam. No Cold Calls.
No Forms. No Spam. No Cold Calls.
Latané Conant
2022
Marketing Analysis in Sport Business_cover
Marketing Analysis in Sport BusinessKevin K Byon, Brian H Yim, James J. Zhang
2022
Marketing Analysis in Sport Business
Marketing Analysis in Sport Business
Kevin K Byon, Brian H Yim, James J. Zhang
2022
The Marketing / Accounting Interface_cover
The Marketing / Accounting Interface
2013
The Marketing / Accounting Interface
The Marketing / Accounting Interface
2013
Strategic Performance Management_cover
Strategic Performance ManagementBernard Marr, Dina Gray
2012
Strategic Performance Management
Strategic Performance Management
Bernard Marr, Dina Gray
2012
Delivering Quality Service_cover
Delivering Quality ServiceValarie A. Zeithaml
2010
Delivering Quality Service
Delivering Quality Service
Valarie A. Zeithaml
2010
Strategy as Practice_cover
Strategy as PracticePaula Jarzabkowski
2005
Strategy as Practice
Strategy as Practice
Paula Jarzabkowski
2005
International Cases in the Business of Sport_cover
International Cases in the Business of Sport
2017
International Cases in the Business of Sport
International Cases in the Business of Sport
2017
Sales Management_cover
Sales ManagementPaolo Guenzi, Susi Geiger
2017
Sales Management
Sales Management
Paolo Guenzi, Susi Geiger
2017
Marketing 4.0_cover
Marketing 4.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Casino Management in Integrated Resorts_cover
Casino Management in Integrated ResortsDesmond Lam
2019
Casino Management in Integrated Resorts
Casino Management in Integrated Resorts
Desmond Lam
2019
Strategic Sport Marketing_cover
Strategic Sport MarketingAdam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine
2022
Strategic Sport Marketing
Strategic Sport Marketing
Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine
2022
Selling & Sales Management_cover
Selling & Sales ManagementLisa Spiller
2021
Selling & Sales Management
Selling & Sales Management
Lisa Spiller
2021
Fashion Marketing and Communications_cover
Fashion Marketing and CommunicationsOlga Mitterfellner
2024
Fashion Marketing and Communications
Fashion Marketing and Communications
Olga Mitterfellner
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Principles of Integrated Marketing Communications_cover
Principles of Integrated Marketing CommunicationsLawrence Ang
2021
Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications
Lawrence Ang
2021
They Ask, You Answer_cover
They Ask, You AnswerMarcus Sheridan
2019
They Ask, You Answer
They Ask, You Answer
Marcus Sheridan
2019
The Lean Product Playbook_cover
The Lean Product PlaybookDan Olsen
2015
The Lean Product Playbook
The Lean Product Playbook
Dan Olsen
2015
Customer Relationship Management_cover
Customer Relationship ManagementSamit Chakravorti
2023
Customer Relationship Management
Customer Relationship Management
Samit Chakravorti
2023
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2020
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2020
The Catalyst_cover
The CatalystJonah Berger
2020
The Catalyst
The Catalyst
Jonah Berger
2020
Stories That Stick_cover
Stories That StickKindra Hall
2019
Stories That Stick
Stories That Stick
Kindra Hall
2019
The Best Story Wins_cover
The Best Story WinsMatthew Luhn
2018
The Best Story Wins
The Best Story Wins
Matthew Luhn
2018
Gender, Branding, and the Modern Music Industry_cover
Gender, Branding, and the Modern Music IndustryKristin Lieb, Kristin J. Lieb
2018
Gender, Branding, and the Modern Music Industry
Gender, Branding, and the Modern Music Industry
Kristin Lieb, Kristin J. Lieb
2018
Sport Business Analytics_cover
Sport Business AnalyticsC. Keith Harrison, Scott Bukstein
2016
Sport Business Analytics
Sport Business Analytics
C. Keith Harrison, Scott Bukstein
2016
The New Rules of Green Marketing_cover
The New Rules of Green MarketingJacquelyn A. Ottman
2011
The New Rules of Green Marketing
The New Rules of Green Marketing
Jacquelyn A. Ottman
2011
Marketing Analytics Using Excel_cover
Marketing Analytics Using ExcelRahul Pratap Singh Kaurav, Asha Thomas
2025
Marketing Analytics Using Excel
Marketing Analytics Using Excel
Rahul Pratap Singh Kaurav, Asha Thomas
2025
Brand Management_cover
Brand ManagementJaywant Singh, Paurav Shukla
2024
Brand Management
Brand Management
Jaywant Singh, Paurav Shukla
2024
The International Film Business_cover
The International Film BusinessAngus Finney
2022
The International Film Business
The International Film Business
Angus Finney
2022
Tourism Marketing_cover
Tourism MarketingAlastair M. Morrison
2022
Tourism Marketing
Tourism Marketing
Alastair M. Morrison
2022
Upstream Marketing_cover
Upstream MarketingTim Koelzer, Kristin Kurth
2021
Upstream Marketing
Upstream Marketing
Tim Koelzer, Kristin Kurth
2021
Building Brand Communities_cover
Building Brand CommunitiesCarrie Melissa Jones, Charles Vogl
2020
Building Brand Communities
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
The Movie Business Book_cover
The Movie Business BookJason E Squire
2016
The Movie Business Book
The Movie Business Book
Jason E Squire
2016
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2020
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2020
Digital Marketing_cover
Digital MarketingAlan Charlesworth
2022
Digital Marketing
Digital Marketing
Alan Charlesworth
2022
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2021
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2021
Ethics in Marketing_cover
Ethics in MarketingPatrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Ethics in Marketing
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Luxury Fashion Branding_cover
Luxury Fashion BrandingU. Okonkwo
2016
Luxury Fashion Branding
Luxury Fashion Branding
U. Okonkwo
2016
Hollywood Dealmaking_cover
Hollywood DealmakingDina Appleton, Daniel Yankelevits
2025
Hollywood Dealmaking
Hollywood Dealmaking
Dina Appleton, Daniel Yankelevits
2025
Internal Communication Strategy_cover
Internal Communication StrategyRachel Miller
2024
Internal Communication Strategy
Internal Communication Strategy
Rachel Miller
2024
Brand Storytelling_cover
Brand StorytellingKeith A. Quesenberry, Michael K. Coolsen
2023
Brand Storytelling
Brand Storytelling
Keith A. Quesenberry, Michael K. Coolsen
2023
Advanced Theory and Practice in Sport Marketing_cover
Advanced Theory and Practice in Sport MarketingEric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Successful Employee Communications_cover
Successful Employee CommunicationsSue Dewhurst, Liam FitzPatrick
2022
Successful Employee Communications
Successful Employee Communications
Sue Dewhurst, Liam FitzPatrick
2022
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020
Ultimate Guide to Social Media Marketing_cover
Ultimate Guide to Social Media MarketingEric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020
Ultimate Guide to Social Media Marketing
Ultimate Guide to Social Media Marketing
Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
2020