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Showing 121 - 180 out of 3,000+ books
Cosmetics Marketing
Lindsay Karchin, Delphine Horvath
2023
Kellogg on Marketing
2023
Web3 Marketing
Amanda Cassatt
2023
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
Managing Luxury Brands
Eleonora Cattaneo
2023
Everybody Writes
Ann Handley
2022
The Martech Handbook
Darrell Alfonso
2022
The Pricing Model Revolution
Danilo Zatta
2022
AI Strategy for Sales and Marketing
Katie King
2022
Marketing Planning & Strategy
John Dawes
2021
The AI Marketing Canvas
Raj Venkatesan, Jim Lecinski
2021
Influential Internal Communication
Jenni Field
2021
Influencer Marketing Strategy
Gordon Glenister
2021
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Fashion Buying and Merchandising
Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
2020
Brand Positioning
Erik Kostelijk, Karel Jan Alsem
2020
Influencer Marketing
Sanmiguel, Patricia
2019
Successful Employee Communications
Sue Dewhurst, Liam FitzPatrick
2019
From Impossible to Inevitable
Aaron Ross, Jason Lemkin
2019
Developing New Functional Food and Nutraceutical Products
2016
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Evaluating Public Relations
Tom Watson, Paul Noble
2014
The Human Brand
Chris Malone, Susan T. Fiske
2013
Sport Public Relations and Communication
Maria Hopwood, James Skinner, Paul Kitchin
2012
Brand Portfolio Strategy
David A. Aaker
2009
Marketing Places
Philip Kotler
2002
Marketing Aesthetics
Alex Simonson, Bernd H. Schmitt
1997
The Customer Copernicus
Charlie Dawson, Seán Meehan
2021
Follow the Feeling
Kai D. Wright
2019
Exactly How to Sell
Phil M. Jones
2018
Sales Management
Bill Donaldson, Javier Marcos Cuevas, Régis Lemmens
2017
The Intuitive Customer
Colin Shaw, Ryan Hamilton, Ryan Hamilton
2016
Innovación en la investigación de mercados
Aragón, I
2011
Strategic Marketing
Graeme Drummond, John Ensor, Ruth Ashford
2010
Retail Strategy
Christine Cuthbertson
2007
The Strategy and Tactics of Pricing
Thomas T. Nagle, Georg Müller, Evert Gruyaert
2023
The Influencer Industry
Emily Hund
2023
The Customer-Base Audit
Peter Fader, Bruce G. S. Hardie, Michael Ross
2022
Customer Experience Excellence
Tim Knight, David Conway
2021
Customer Data Platforms
Martin Kihn, Christopher B. O'Hara
2020
Sales Truth
Mike Weinberg
2019
Ethical Branding and Marketing
Hagai Gringarten, Raúl Fernández-Calienes
2019
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Brand Identity Breakthrough
Gregory V. Diehl
2017
The Achieving Society
Prof. David C. McClelland
2016
Advanced Customer Analytics
Mike Grigsby
2016
Sales Forecasting Management
John T. Mentzer, Mark A. Moon
2004
National Brands and Global Markets
Nikolas Glover, David M. Higgins
2023
Vintage Luxury Fashion
Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano
2018
Brand Against the Machine
John Michael Morgan
2011
Sales Management
Paolo Guenzi, Susi Geiger
2017
Resilience of Luxury Companies in Times of Change
Gabriella Lojacono, Laura Ru Yun Pan
2021
Resonate
Nancy Duarte
2013
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
2014
Brand Management
Tilde Heding, Charlotte Knudtzen, Mogens Bjerre
2015
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
The Art of Digital Marketing
Ian Dodson
2016
Aaker on Branding
David Aaker
2014
The Human Element
Loran Nordgren, David Schonthal
2021
Strategic Social Media Management
Karen E. Sutherland
2020
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