Business

Marketing

Showing 121 - 180 out of 4,000+ books
Experiential Marketing_cover
Experiential MarketingBernd H. Schmitt
2000
Experiential Marketing
Experiential Marketing
Bernd H. Schmitt
2000
Integrated Marketing Communication_cover
Integrated Marketing CommunicationJerome M. Juska
2017
Integrated Marketing Communication
Integrated Marketing Communication
Jerome M. Juska
2017
Advanced Theory and Practice in Sport Marketing_cover
Advanced Theory and Practice in Sport MarketingEric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Stories That Stick_cover
Stories That StickKindra Hall
2019
Stories That Stick
Stories That Stick
Kindra Hall
2019
A Practical Guide to Ethics in Public Relations_cover
A Practical Guide to Ethics in Public RelationsRegina Luttrell, Jamie Ward
2018
A Practical Guide to Ethics in Public Relations
A Practical Guide to Ethics in Public Relations
Regina Luttrell, Jamie Ward
2018
Turn Up the Volume_cover
Turn Up the VolumeMichael O'Connell
2017
Turn Up the Volume
Turn Up the Volume
Michael O'Connell
2017
Born to Buy_cover
Born to BuyJuliet B. Schor
2014
Born to Buy
Born to Buy
Juliet B. Schor
2014
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
Book Yourself Solid for Creatives_cover
Book Yourself Solid for CreativesMichael Port, Joana Galvão
2025
Book Yourself Solid for Creatives
Book Yourself Solid for Creatives
Michael Port, Joana Galvão
2025
Account-Based Marketing_cover
Account-Based MarketingBev Burgess
2025
Account-Based Marketing
Account-Based Marketing
Bev Burgess
2025
Luxury the Chinese Way_cover
Luxury the Chinese WayS. Rovai
2016
Luxury the Chinese Way
Luxury the Chinese Way
S. Rovai
2016
Sonic Branding_cover
Sonic BrandingD. Jackson
2003
Sonic Branding
Sonic Branding
D. Jackson
2003
Strategic Communication_cover
Strategic CommunicationJesper Falkheimer, Mats Heide
2026
Strategic Communication
Strategic Communication
Jesper Falkheimer, Mats Heide
2026
Strategic International Marketing_cover
Strategic International MarketingCarl Arthur Solberg, Håvard Huse
2024
Strategic International Marketing
Strategic International Marketing
Carl Arthur Solberg, Håvard Huse
2024
Branding Inside Out_cover
Branding Inside OutNicholas Ind
2017
Branding Inside Out
Branding Inside Out
Nicholas Ind
2017
Market Strategies in a Hyper-connected World_cover
Market Strategies in a Hyper-connected WorldAlessandro Arbore
2025
Market Strategies in a Hyper-connected World
Market Strategies in a Hyper-connected World
Alessandro Arbore
2025
Effective Brand Building_cover
Effective Brand BuildingAndrew Geoghegan
2025
Effective Brand Building
Effective Brand Building
Andrew Geoghegan
2025
The Art of Designing Behaviour_cover
The Art of Designing BehaviourAstrid Groenewegen
2022
The Art of Designing Behaviour
The Art of Designing Behaviour
Astrid Groenewegen
2022
Consumer Behaviour in Tourism_cover
Consumer Behaviour in TourismSusan Horner, John Swarbrooke
2020
Consumer Behaviour in Tourism
Consumer Behaviour in Tourism
Susan Horner, John Swarbrooke
2020
The Business Models Handbook_cover
The Business Models HandbookPaul Hague
2019
The Business Models Handbook
The Business Models Handbook
Paul Hague
2019
Principles of Marketing_cover
Principles of MarketingJohn Ericson A. Policarpio
2024
Principles of Marketing
Principles of Marketing
John Ericson A. Policarpio
2024
Brands and Brand Management_cover
Brands and Brand Management
2023
Brands and Brand Management
Brands and Brand Management
2023
Affiliate Marketing For Dummies_cover
Affiliate Marketing For DummiesTed Sudol, Paul Mladjenovic
2019
Affiliate Marketing For Dummies
Affiliate Marketing For Dummies
Ted Sudol, Paul Mladjenovic
2019
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Relationship Marketing in the Digital Age
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Festival and Events Management_cover
Festival and Events ManagementIan Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
2012
Festival and Events Management
Festival and Events Management
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
2012
Unveiling Fashion_cover
Unveiling FashionF. Godart
2012
Unveiling Fashion
Unveiling Fashion
F. Godart
2012
How Brands Become Icons_cover
How Brands Become IconsD. B. Holt
2004
How Brands Become Icons
How Brands Become Icons
D. B. Holt
2004
Marketing Places_cover
Marketing PlacesPhilip Kotler
2002
Marketing Places
Marketing Places
Philip Kotler
2002
Hacking the Human Mind_cover
Hacking the Human MindRichard Shotton, MichaelAaron Flicker
2025
Hacking the Human Mind
Hacking the Human Mind
Richard Shotton, MichaelAaron Flicker
2025
The Strategic Enemy_cover
The Strategic EnemyLaura Ries
2025
The Strategic Enemy
The Strategic Enemy
Laura Ries
2025
Endless Customers_cover
Endless CustomersMarcus Sheridan
2025
Endless Customers
Endless Customers
Marcus Sheridan
2025
Consumer Engagement in the Cultural Sector_cover
Consumer Engagement in the Cultural SectorMagdalena Kosiada-Sylburska, Paweł Bryła
2025
Consumer Engagement in the Cultural Sector
Consumer Engagement in the Cultural Sector
Magdalena Kosiada-Sylburska, Paweł Bryła
2025
Marketing_cover
MarketingKevin Mellet
2025
Marketing
Marketing
Kevin Mellet
2025
Digital Marketing Fundamentals_cover
Digital Marketing FundamentalsMarjolein Visser, Mike Berry
2025
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Marjolein Visser, Mike Berry
2025
Digital Branding_cover
Digital BrandingDaniel Rowles
2025
Digital Branding
Digital Branding
Daniel Rowles
2025
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Strategic Brand Design_cover
Strategic Brand DesignRoel Stavorinus
2024
Strategic Brand Design
Strategic Brand Design
Roel Stavorinus
2024
The Revenue Operations Manual_cover
The Revenue Operations ManualLaura Adint, Sean Lane
2024
The Revenue Operations Manual
The Revenue Operations Manual
Laura Adint, Sean Lane
2024
Innovative Internal Communication_cover
Innovative Internal CommunicationJoanna Parsons
2024
Innovative Internal Communication
Innovative Internal Communication
Joanna Parsons
2024
Influencer Marketing Strategy_cover
Influencer Marketing StrategyGordon Glenister
2024
Influencer Marketing Strategy
Influencer Marketing Strategy
Gordon Glenister
2024
A Practitioner's Guide to Account-Based Marketing_cover
A Practitioner's Guide to Account-Based MarketingBev Burgess, Dave Munn
2021
A Practitioner's Guide to Account-Based Marketing
A Practitioner's Guide to Account-Based Marketing
Bev Burgess, Dave Munn
2021
Corporate Heritage Marketing_cover
Corporate Heritage MarketingAngelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
Corporate Heritage Marketing
Corporate Heritage Marketing
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
Manuale di neuromarketing_cover
Manuale di neuromarketingCaterina Garofalo, Francesco Gallucci, Mariano Diotto
2021
Manuale di neuromarketing
Manuale di neuromarketing
Caterina Garofalo, Francesco Gallucci, Mariano Diotto
2021
Sustainable Branding_cover
Sustainable BrandingPantea Foroudi, Maria Palazzo
2021
Sustainable Branding
Sustainable Branding
Pantea Foroudi, Maria Palazzo
2021
Managing Major Sports Events_cover
Managing Major Sports EventsMilena M. Parent, Aurélia Ruetsch
2020
Managing Major Sports Events
Managing Major Sports Events
Milena M. Parent, Aurélia Ruetsch
2020
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020
Sensory Marketing_cover
Sensory MarketingBertil Hultén
2020
Sensory Marketing
Sensory Marketing
Bertil Hultén
2020
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Generation Z_cover
Generation ZCorey Seemiller, Meghan Grace
2018
Generation Z
Generation Z
Corey Seemiller, Meghan Grace
2018
The Gen Z Frequency_cover
The Gen Z FrequencyGregg L. Witt, Derek E. Baird
2018
The Gen Z Frequency
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
The Shape of Wine_cover
The Shape of WineHenry H. Work
2018
The Shape of Wine
The Shape of Wine
Henry H. Work
2018
Fundamentals of Marketing_cover
Fundamentals of MarketingGeraldine McKay, Paul Hopkinson, Lai Hong Ng
2018
Fundamentals of Marketing
Fundamentals of Marketing
Geraldine McKay, Paul Hopkinson, Lai Hong Ng
2018
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Gen Z Effect_cover
Gen Z EffectTom Koulopoulos, Dan Keldsen
2016
Gen Z Effect
Gen Z Effect
Tom Koulopoulos, Dan Keldsen
2016
Marketing Theory_cover
Marketing TheoryMichael J Baker, Michael Saren
2016
Marketing Theory
Marketing Theory
Michael J Baker, Michael Saren
2016
The Complete Guide to Government Contract Types_cover
The Complete Guide to Government Contract TypesKenneth R. Segel
2016
The Complete Guide to Government Contract Types
The Complete Guide to Government Contract Types
Kenneth R. Segel
2016
StoryBranding™ 2.0_cover
StoryBranding™ 2.0Jim Signorelli
2014
StoryBranding™ 2.0
StoryBranding™ 2.0
Jim Signorelli
2014
Globalization, Culture, and Branding_cover
Globalization, Culture, and BrandingC. Torelli
2013
Globalization, Culture, and Branding
Globalization, Culture, and Branding
C. Torelli
2013
Marketing for Cultural Organizations_cover
Marketing for Cultural OrganizationsBonita M. Kolb
2013
Marketing for Cultural Organizations
Marketing for Cultural Organizations
Bonita M. Kolb
2013
Strategic Customer Management_cover
Strategic Customer ManagementAdrian Payne, Pennie Frow
2013
Strategic Customer Management
Strategic Customer Management
Adrian Payne, Pennie Frow
2013