WINNER: Axiom Business Book Award 2025 - Bronze Medal, Sales
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & Marketing
Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and scalable revenue machine.
The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships to ensure your go-to-market strategies support business goals and revenue growth.
Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.
eBook - ePub
The Revenue Operations Manual
How to Build a High-Growth, Predictable and Scalable Business
- 344 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Revenue Operations Manual
How to Build a High-Growth, Predictable and Scalable Business
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- List of figures and tables
- About the authors
- Foreword by Andy Byrne, Clari CEO
- Acknowledgments
- List of abbreviations
- Introduction: The Revenue Operations Mindset
- Part One Build Your Knowledge
- 1 When is it Time to Invest in RevOps?
- 2 Know Your Numbers
- 3 Know What Your Company Sells
- Part Two Build Your Business
- 4 The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers
- 5 Designing and Instrumenting the Customer Journey
- 6 The Building Blocks of the Modern Tech Stack
- 7 How to Make Internal Changes that Actually Stick
- 8 The Art and Science of Forecasting
- 9 Annual Planning and the Art of the “Fiscal Year Flip”
- 10 Why Variable Compensation Design is Key to Incentivizing the Right Behavior
- 11 Goal Setting in RevOps
- 12 Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction
- 13 What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes
- Part Three Build Your Partnerships
- 14 Strategic Partner vs. Support Function: The Choice is Yours
- 15 Go Beyond Sales: The Importance of Cross-Functional Relationships
- 16 Get Your Partners Involved: Make Sure You Have Them “Crack an Egg”
- 17 Designing Your Processes with the End User in Mind
- 18 Blurred Lines: Where Does Training and Enablement Fit With a Revenue Operations Team?
- Part Four Build Your Team
- 19 Staffing Your Team: What Makes a Good Revenue Operator?
- 20 Choosing the Right Organizational Structure
- 21 Management Philosophies: It’s All About the People, Silly
- 22 Speed Isn’t Always the Answer: Slow is Smooth, Smooth is Fast
- 23 Managing Expectations and Priorities: How to Say No
- 24 Get Outside of Your Four Walls: The Importance of Seeking Out Role Models
- 25 Perfection is an Illusion: Instilling the “Better, Better, Never Done” Mentality
- 26 Online Resources
- Index
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access The Revenue Operations Manual by Laura Adint,Sean Lane in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.