Strategic Brand Design
Designing Brand Identity From a Marketing Perspective
- 308 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.
Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.
Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- A reader’s guide
- Credits
- Foreword
- Introduction
- Part 1 Basic knowledge – what you need to know when designing for brands
- Part 2 Research and analysis – what you need to do before starting to design for brands
- Part 3 Design – designing for brands
- Part 4 Methods, tools and models – useful tools for designing for brands
- X1 Appendix
- Glossary
- Bibliography
- Acknowledgement of illustrations
- Acknowledgements
- About the author
- Index