Sonic Branding
eBook - PDF

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

About this book

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Yes, you can access Sonic Branding by D. Jackson in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2003
Print ISBN
9781403905192
eBook ISBN
9780230503267
Subtopic
Marketing

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Contents
  6. List of frgures
  7. List of tables
  8. Foreword
  9. Preface
  10. Part One: What is Sonic Branding?
  11. Part Two: The Nature of Brands
  12. Part Three: This is How We Do It
  13. Summary
  14. Appendix: Dialogues
  15. jon Turner, executive creative director, Enterprise IG
  16. Sam Sampson, chairman, The Brand Union
  17. Andrew Ingram, account planning director, Radio Advertising Bureau
  18. Robbie Laughton, executive creative director, DAVE
  19. Tim Greenhill, managing director, Greenhill McCarron
  20. Ali johnson, creative director, Sonicbrand
  21. Glossary
  22. References
  23. Recommended further reading
  24. Index