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Showing 61 - 120 out of 3,000+ books
The New Strategic Brand Management
Jean-Noël Kapferer
2012
They Ask, You Answer
Marcus Sheridan
2019
The New Marketing
Cheryl Burgess, Mark Burgess
2020
The Persuasion Code
Christophe Morin, Patrick Renvoise
2018
Routledge Handbook of Football Marketing
Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier
2017
Customer Relationship Management
Roger J. Baran, Robert J. Galka
2016
Jab, Jab, Jab, Right Hook
Gary Vaynerchuk
2013
Team Sports Marketing
Kirk Wakeland
2007
Nonprofit Marketing
Walter Wymer, Patricia A. Knowles, Roger Gomes
2006
Managing Brand Equity
David A. Aaker
2009
Selling & Sales Management
Lisa Spiller
2021
Planning and Managing Public Relations Campaigns
Anne Gregory
2020
Digital Marketing Fundamentals
Marjolein Visser, Berend Sikkenga, Mike Berry
2019
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Sustainable Marketing
Mark Peterson
2021
Virtual Selling
Jeb Blount
2020
The Catalyst
Jonah Berger
2020
Fashion Marketing and Communication
Olga Mitterfellner
2019
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Jason D. Hunter
2017
Hispanic Marketing
Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
2017
UnMarketing
Scott Stratten, Alison Stratten
2016
Monetizing Innovation
Madhavan Ramanujam, Georg Tacke
2016
Experiential Marketing
Kerry Smith, Dan Hanover
2016
Hacking Marketing
Scott Brinker
2016
Marketing Ethics & Society
2015
Predictive Marketing
Omer Artun, Dominique Levin
2015
Kapferer on Luxury
Jean-Noël Kapferer
2015
Audience
Jeffrey K. Rohrs
2013
Leveraging Brands in Sport Business
Mark P. Pritchard, Jeffrey L. Stinson
2013
Fashion Brands
Mark Tungate
2012
Hands-On Social Marketing
Nedra Kline Weinreich
2010
Design Thinking
Thomas Lockwood
2010
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Wine Marketing
C. Michael Hall, Richard Mitchell
2007
Guerrilla Marketing for Nonprofits
Jay Levinson, Chris Forbes, Frank Adkins
2010
Integrated Marketing Communication
Jerome M. Juska
2017
Artificial Intelligence for Marketing
Jim Sterne
2017
Understanding Digital Marketing
Damian Ryan
2016
Public Relations
Chiara Valentini
2021
Marketing Theory
2016
Film Marketing
Finola Kerrigan
2017
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Cashvertising
Drew Eric Whitman
2008
Combo Prospecting
Tony Hughes
2018
Strategic Market Management
David A. Aaker, Damien McLoughlin
2014
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
2021
A Degree in a Book: Marketing
John Jessup, Joel Jessup
2022
Implementing Key Account Management
Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt
2018
Buyer Personas
Adele Revella
2015
Search Marketing
Kelly Cutler
2023
No Forms. No Spam. No Cold Calls.
Latané Conant
2022
Absolute Essentials of Marketing Research
Bonita M. Kolb
2021
Brand Storytelling in the Digital Age
S M A Moin
2020
Marketing
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski
2010
Essentials of Advertising
Robert Cluley
2017
Principles of Marketing for a Digital Age
Tracy L. Tuten
2022
Social Media Marketing
Stephan Dahl
2021
Experiential Marketing
Wided Batat
2019
Experiential Marketing
Bernd H. Schmitt
2000
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