Business

Marketing

Showing 61 - 120 out of 4,000+ books
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & EventsSimon Hudson, Louise Hudson
2023
Marketing for Tourism, Hospitality & Events
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Fashion & Luxury Marketing_cover
Fashion & Luxury MarketingMichael R. Solomon, Mona Mrad
2022
Fashion & Luxury Marketing
Fashion & Luxury Marketing
Michael R. Solomon, Mona Mrad
2022
Marketing for Entrepreneurs_cover
Marketing for EntrepreneursFrederick G. Crane
2021
Marketing for Entrepreneurs
Marketing for Entrepreneurs
Frederick G. Crane
2021
Sustainable Marketing_cover
Sustainable MarketingMark Peterson
2021
Sustainable Marketing
Sustainable Marketing
Mark Peterson
2021
The Nonprofit Marketing Guide_cover
The Nonprofit Marketing GuideKivi Leroux Miller
2021
The Nonprofit Marketing Guide
The Nonprofit Marketing Guide
Kivi Leroux Miller
2021
Advertising and Promotion_cover
Advertising and PromotionChris Hackley, Rungpaka Amy Hackley
2021
Advertising and Promotion
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Malcolm McDonald on Key Account Management_cover
Malcolm McDonald on Key Account ManagementMalcolm McDonald, Beth Rogers
2017
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management
Malcolm McDonald, Beth Rogers
2017
Hollywood Dealmaking_cover
Hollywood DealmakingDina Appleton, Daniel Yankelevits
2018
Hollywood Dealmaking
Hollywood Dealmaking
Dina Appleton, Daniel Yankelevits
2018
Sales and Marketing Channels_cover
Sales and Marketing ChannelsJulian Dent, Michael White
2018
Sales and Marketing Channels
Sales and Marketing Channels
Julian Dent, Michael White
2018
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Marketing Management_cover
Marketing ManagementFred Selnes, Even J. Lanseng
2024
Marketing Management
Marketing Management
Fred Selnes, Even J. Lanseng
2024
This Is Strategy_cover
This Is StrategySeth Godin
2024
This Is Strategy
This Is Strategy
Seth Godin
2024
Building Brand Communities_cover
Building Brand CommunitiesCarrie Melissa Jones, Charles Vogl
2020
Building Brand Communities
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Marketing 7.0_cover
Marketing 7.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Marketing 7.0
Marketing 7.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
The Routledge Handbook of Identity and Consumption_cover
The Routledge Handbook of Identity and Consumption
2025
The Routledge Handbook of Identity and Consumption
The Routledge Handbook of Identity and Consumption
2025
Transforming the B2B Buyer Journey_cover
Transforming the B2B Buyer JourneyAntonia Wade
2023
Transforming the B2B Buyer Journey
Transforming the B2B Buyer Journey
Antonia Wade
2023
Marketing Communications_cover
Marketing CommunicationsJohn Egan
2022
Marketing Communications
Marketing Communications
John Egan
2022
Fashion Buying and Merchandising_cover
Fashion Buying and MerchandisingRosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
2020
Fashion Buying and Merchandising
Fashion Buying and Merchandising
Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
2020
Advanced Marketing Management_cover
Advanced Marketing ManagementNikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney
2018
Advanced Marketing Management
Advanced Marketing Management
Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney
2018
Inbound Selling_cover
Inbound SellingBrian Signorelli
2018
Inbound Selling
Inbound Selling
Brian Signorelli
2018
A History of Fair Trade in Contemporary Britain_cover
A History of Fair Trade in Contemporary BritainMatthew Anderson
2015
A History of Fair Trade in Contemporary Britain
A History of Fair Trade in Contemporary Britain
Matthew Anderson
2015
Survival Is Not Enough_cover
Survival Is Not EnoughSeth Godin
2009
Survival Is Not Enough
Survival Is Not Enough
Seth Godin
2009
Brand Management_cover
Brand ManagementTilde Heding, Charlotte Knudtzen, Mogens Bjerre
2015
Brand Management
Brand Management
Tilde Heding, Charlotte Knudtzen, Mogens Bjerre
2015
Crossing the Chasm, 3rd Edition_cover
Crossing the Chasm, 3rd EditionGeoffrey A. Moore
2014
Crossing the Chasm, 3rd Edition
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
2014
Principles of Strategic Communication_cover
Principles of Strategic CommunicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Principles of Strategic Communication
Principles of Strategic Communication
Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
2021
Fanatical Prospecting_cover
Fanatical ProspectingJeb Blount
2015
Fanatical Prospecting
Fanatical Prospecting
Jeb Blount
2015
Kellogg on Marketing_cover
Kellogg on Marketing
2023
Kellogg on Marketing
Kellogg on Marketing
2023
Hollywood Dealmaking_cover
Hollywood DealmakingDina Appleton, Daniel Yankelevits
2025
Hollywood Dealmaking
Hollywood Dealmaking
Dina Appleton, Daniel Yankelevits
2025
Digital and Social Media Marketing_cover
Digital and Social Media MarketingAleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Digital and Social Media Marketing
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Introduction to Sport Marketing_cover
Introduction to Sport MarketingAaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Introduction to Sport Marketing
Introduction to Sport Marketing
Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch
2024
Selling & Sales Management_cover
Selling & Sales ManagementLisa Spiller
2021
Selling & Sales Management
Selling & Sales Management
Lisa Spiller
2021
Advertising Management in a Digital Environment_cover
Advertising Management in a Digital EnvironmentLarry D. Kelley, Kim Bartel Sheehan
2021
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
2021
B2B Marketing Fundamentals_cover
B2B Marketing FundamentalsKate Mackie
2025
B2B Marketing Fundamentals
B2B Marketing Fundamentals
Kate Mackie
2025
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Consumer Behaviour_cover
Consumer BehaviourZubin Sethna
2023
Consumer Behaviour
Consumer Behaviour
Zubin Sethna
2023
The SAGE Handbook of Digital Marketing_cover
The SAGE Handbook of Digital MarketingAnnmarie Hanlon, Tracy L. Tuten
2022
The SAGE Handbook of Digital Marketing
The SAGE Handbook of Digital Marketing
Annmarie Hanlon, Tracy L. Tuten
2022
Customer Relationship Management_cover
Customer Relationship ManagementRoger J. Baran, Robert J. Galka
2016
Customer Relationship Management
Customer Relationship Management
Roger J. Baran, Robert J. Galka
2016
The Lean Product Playbook_cover
The Lean Product PlaybookDan Olsen
2015
The Lean Product Playbook
The Lean Product Playbook
Dan Olsen
2015
Sponsorship in Marketing_cover
Sponsorship in MarketingT. Bettina Cornwell
2025
Sponsorship in Marketing
Sponsorship in Marketing
T. Bettina Cornwell
2025
Applied Marketing Analytics Using Python_cover
Applied Marketing Analytics Using PythonGokhan Yildirim, Raoul V. Kübler
2025
Applied Marketing Analytics Using Python
Applied Marketing Analytics Using Python
Gokhan Yildirim, Raoul V. Kübler
2025
Handbook of Organizational Performance, Volume I_cover
Handbook of Organizational Performance, Volume I
2024
Handbook of Organizational Performance, Volume I
Handbook of Organizational Performance, Volume I
2024
Sustainable Marketing_cover
Sustainable MarketingRobert Dahlstrom, Jody Crosno
2024
Sustainable Marketing
Sustainable Marketing
Robert Dahlstrom, Jody Crosno
2024
Digital Storytelling for Brands_cover
Digital Storytelling for BrandsBridget Tombleson, Katharina Wolf
2023
Digital Storytelling for Brands
Digital Storytelling for Brands
Bridget Tombleson, Katharina Wolf
2023
Brand Storytelling_cover
Brand StorytellingKeith A. Quesenberry, Michael K. Coolsen
2023
Brand Storytelling
Brand Storytelling
Keith A. Quesenberry, Michael K. Coolsen
2023
Everybody Writes_cover
Everybody WritesAnn Handley
2022
Everybody Writes
Everybody Writes
Ann Handley
2022
Sport Consumer Behaviour_cover
Sport Consumer BehaviourDaniel C Funk, Kostas Alexandris, Heath McDonald
2022
Sport Consumer Behaviour
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
Successful Employee Communications_cover
Successful Employee CommunicationsSue Dewhurst, Liam FitzPatrick
2022
Successful Employee Communications
Successful Employee Communications
Sue Dewhurst, Liam FitzPatrick
2022
Strategic Sports Event Management_cover
Strategic Sports Event ManagementGuy Masterman
2021
Strategic Sports Event Management
Strategic Sports Event Management
Guy Masterman
2021
Strategic Brand Management and Development_cover
Strategic Brand Management and DevelopmentSotiris T. Lalaounis
2020
Strategic Brand Management and Development
Strategic Brand Management and Development
Sotiris T. Lalaounis
2020
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic MarketingBodo B. Schlegelmilch, Russell S. Winer
2020
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
2020
Public Relations_cover
Public Relations
2020
Public Relations
Public Relations
2020
Direct, Digital & Data-Driven Marketing_cover
Direct, Digital & Data-Driven MarketingLisa Spiller
2020
Direct, Digital & Data-Driven Marketing
Direct, Digital & Data-Driven Marketing
Lisa Spiller
2020
Casino Management in Integrated Resorts_cover
Casino Management in Integrated ResortsDesmond Lam
2019
Casino Management in Integrated Resorts
Casino Management in Integrated Resorts
Desmond Lam
2019
The Management of Luxury_cover
The Management of LuxuryBenjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
The Management of Luxury
The Management of Luxury
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
Gender, Branding, and the Modern Music Industry_cover
Gender, Branding, and the Modern Music IndustryKristin Lieb, Kristin J. Lieb
2018
Gender, Branding, and the Modern Music Industry
Gender, Branding, and the Modern Music Industry
Kristin Lieb, Kristin J. Lieb
2018
Sport Business Analytics_cover
Sport Business AnalyticsC. Keith Harrison, Scott Bukstein
2016
Sport Business Analytics
Sport Business Analytics
C. Keith Harrison, Scott Bukstein
2016
Transmedia Marketing_cover
Transmedia MarketingAnne Zeiser
2015
Transmedia Marketing
Transmedia Marketing
Anne Zeiser
2015
Resonate_cover
ResonateNancy Duarte
2013
Resonate
Resonate
Nancy Duarte
2013
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013