Advanced Theory and Practice in Sport Marketing
eBook - ePub

Advanced Theory and Practice in Sport Marketing

  1. 310 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Advanced Theory and Practice in Sport Marketing

About this book

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.

The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world.

This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing.

Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

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Yes, you can access Advanced Theory and Practice in Sport Marketing by Eric C. Schwarz,Kyle J. Brannigan,Kevin P. Cattani,Jason D. Hunter in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2022
Print ISBN
9781032137537
eBook ISBN
9781000622980
Edition
4
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Dedication Page
  6. Contents
  7. List of figures
  8. List of tables
  9. List of case studies
  10. List of from theory to practice pieces
  11. List of contributors
  12. Pedagogical features
  13. Preface
  14. List of abbreviations
  15. Prologue: Introduction to the theory and practice of sport marketing
  16. Part I Overview of the sport marketing ecosystem
  17. Part II Identifying sport marketing opportunities
  18. Part III Responding to the sport marketplace: product, price, and positioning strategies
  19. Part IV Sport marketing communications and the promotions mix
  20. Part V Emerging concepts in sport marketing
  21. Epilogue: Covid-19 and post-pandemic sport marketing
  22. Glossary
  23. Index