- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
From the bestselling author of The Overworked American, an illuminating and well-researched account on the consequences of turning younger and younger children into consumers.
Marketing targeted at kids is virtually everywhere—in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. She argues that the emotional and social well-being of our children is at stake.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Marketing targeted at kids is virtually everywhere—in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. She argues that the emotional and social well-being of our children is at stake.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
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Yes, you can access Born to Buy by Juliet B. Schor in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Tables and Figures
- Dedication
- Authorās Note
- Acknowledgments
- 1. Introduction
- 2. The Changing World of Childrenās Consumption
- 3. From Tony the Tiger to Slime Time Live: The Content of Commercial Messages
- 4. The Virus Unleashed: Ads Infiltrate Everyday Life
- 5. Captive Audiences: The Commercialization of Public Schools
- 6. Dissecting the Child Consumer: The New Intrusive Research
- 7. Habit Formation: Selling Kids on Junk Food, Drugs, and Violence
- 8. How Consumer Culture Undermines Childrenās Well-Being
- 9. Empowered or Seduced? The Debate About Advertising and Marketing to Kids
- 10. Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys
- Afterword
- About the Author
- Reading Group Guide
- Appendix A:āData Appendix
- Appendix B:āOrganizations
- Appendix C:āCommercial Alertās Parentsā Bill of Rights
- Notes
- References
- Index
- Copyright