Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Sue Dewhurst, Liam FitzPatrick

• Publisher: Kogan Page
• Year: 2022
• Print ISBN: 9781398604483
• eBook ISBN: 9781398604575
• Edition: 2
• Topic: Business
• Subtopic: Business Communication
• Index: Business

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Index

AB InBev 40–42

Accenture 274

accountability 132, 158

action 133, 206, 210, 251–56

advisory role 153–57, 276

advocacy 152, 220, 289–90

Aegon 143–45

affinity see connection

AirTime 295–99

all-employee events 113

All Things IC 162

alumni 4

ambassadors 62, 109, 142

announcement packs 211–14

announcement schedule 211

annual surveys 38–39, 137

anonymity 228–29, 235

appreciative inquiry 294

apps 62, 95, 108, 110, 122–23

ARROW framework 52–53

assembly line screens 108, 109

asset growth 5, 9–10, 11, 18–19

attitudes (attitudinal data) 35, 38–39, 76, 81, 231, 232, 235, 236–37

see also behaviour drivers

attractiveness (EAST® framework) 189, 191

audience segmentation 26, 74–83, 224–25, 270

audience understanding (awareness) 23–25, 60, 65–84, 102, 103, 124, 157, 161–62, 270

see also employee knowledge requirements; insight

audio communication 140, 144

audit reports 42–43

audit research 37–43

audit wheel 26–37

audits 22–44, 95, 96, 129, 285

authenticity 82, 123, 131–32, 133, 136, 173, 233

see also genuineness

automation 176, 267

see also Schneider Electric

autonomy 177, 178, 179–80

Aviva 252–54, 287–89

awareness 280–81

AXA 190–91

Baby Boomers 76, 278

bad news 97, 194–216

banking sector 23–25, 29, 117–18, 219–22

Bee Digital Radio 118

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Table of contents

• Figures and tables
• Read this first
• Acknowledgements
• 01 Making the case for employee communication
• 02 Conducting your own employee communication audit
• 03 Setting objectives for employee communication plans: Considerations, frameworks and examples
• 04 Understanding your audiences: What practitioners do in practice
• 05 Messaging: Managing meaning
• 06 Choosing channels for employee communication: Finding inspiration from others
• 07 Leaders as communicators: How to help them add the most value
• 08 Making it happen: Making sure your great ideas see the light of day
• 09 Employee communication planning for change
• 10 Sharing the bad news: Communication in tough times
• 11 Is it working? Employee communication evaluation and measurement that adds value
• 12 Communicating on purpose: Helping employees find meaning at work
• 13 The changing landscape
• 14 Being better listeners: Helping employees to be heard
• Index