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eBook - ePub
A Practical Guide to Ethics in Public Relations
About this book
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access A Practical Guide to Ethics in Public Relations by Regina Luttrell,Jamie Ward in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Foreword
- Preface
- Part I: Ethics in Public Relations
- Chapter 1: Why Ethics Matter
- Chapter 2: Ethics in Public Relations
- Part II: Public Relations Society of Americaâs Code of Ethics
- Chapter 3: Advocacy
- Chapter 4: Honesty
- Chapter 5: Expertise
- Chapter 6: Independence
- Chapter 7: Loyalty
- Chapter 8: Fairness
- Chapter 9: Ethics Matter; Choose Action
- Part III: Award-Winning Case Studies from the Arthur W. Page Society Case Study Competition
- Case Study 1: Walking the âEncryption Tightropeâ
- Case Study 2: Fatal Derailment
- Case Study 3: An Analysis of Starbucksâ Race Together Initiative
- Case Study 4: The Virtue of Patients: Veteransâ Fatal Wait
- Case Study 5: #SocialStrong
- Notes
- Bibliography
- About the Authors