Everybody Writes
eBook - ePub

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Share book
  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Book details
Table of contents
Citations

About This Book

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

  • All-new examples, tools, resources
  • Updated step-by-step writing framework
  • Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)
  • The same witty and practical how-to approach
  • How to attract and retain customers with stellar online communication
  • How to choose your words well, sparingly, and with honest empathy for your customers
  • Best practices and ideas for crafting credible, trustworthy content
  • "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write
  • Inspiration. Confidence. Fun.

In this book, you'll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Everybody Writes an online PDF/ePUB?
Yes, you can access Everybody Writes by Ann Handley in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Unternehmenskorrespondenz. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2022
ISBN
9781119854319

Table of contents