Everyday Business Storytelling
Create, Simplify, and Adapt A Visual Narrative for Any Audience
- English
- PDF
- Available on iOS & Android
Everyday Business Storytelling
Create, Simplify, and Adapt A Visual Narrative for Any Audience
About this book
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversationsāand your careerāforward
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brandsāincluding Colgage-Palmolive, NestlĆ©, T-Mobile, Medtronic and Metaābring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs.
You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual displaytechniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
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Information
Table of contents
- Title Page
- Copyright Page
- Contents
- Introduction: Storytelling Is How We Move Business Forward
- Part 1: Once and for allāLetās Unfluff the Reputation of Business Storytelling
- Part 2: Ok, Iām ināHow Do I Get Started with Business Storytelling?
- Part 3: Thanks, got the basics. What Else Can Help Me?
- Part 4: Letās see the magic! How Does Storytelling Show Up in Everyday Business?
- Part 5: But wait! How Do I Flex My Story?
- Part 6: All together now: Building a Common Language of Storytelling
- Conclusion: A Final Word From the Sisters
- Gratitude
- About the Authors
- Notes & Photo Credits
- Index
- EULA