eBook - ePub

Advertising and Promotion

Name: Advertising and Promotion
ISBN: 9781529756135

Chris Hackley,

Rungpaka Amy Hackley,

424 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Advertising and Promotion

Chris Hackley,

Rungpaka Amy Hackley,

About this book

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

Two brand new chapters on Social Media Advertising and Digital Advertising
Commentary on how the COVID-19 pandemic has and will impact advertising
The evolving role of advertising agencies in the post digital era
Emerging forms of advertising and promotion, including the role of influencers

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Yes, you can access Advertising and Promotion by Chris Hackley,Rungpaka Amy Hackley in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.