Corporate Communication
eBook - ePub

Corporate Communication

A Guide to Theory and Practice

Joep Cornelissen

  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Corporate Communication

A Guide to Theory and Practice

Joep Cornelissen

Book details
Table of contents
Citations

About This Book

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition:

  • A revised chapter on comm?s in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications.Corporations featured include: Apple, Facebook, Gilette, Lenovo and NestlĂ©.

Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

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Information

Year
2020
ISBN
9781529712667
Edition
6

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Summary of Contents
  7. Contents
  8. Illustration List
  9. Table List
  10. Sidebar List
  11. Sidebar List
  12. About the Author
  13. Preface to the Sixth Edition
  14. Acknowledgements
  15. Guided Tour
  16. Online Resources
  17. 1 Introduction to Corporate Communication
  18. 1 Defining Corporate Communication
  19. 2 Corporate Communication in Contemporary Organizations
  20. 3 Corporate Communication in a Changing Media Environment
  21. 2 Conceptual Foundations
  22. 4 Stakeholder Management and Communication
  23. 5 Corporate Identity, Branding and Corporate Reputation
  24. 3 Corporate Communication in Practice
  25. 6 Communication Strategy and Strategic Planning
  26. 7 Research and Measurement
  27. 4 Specialist Areas in Corporate Communication
  28. 8 Media Relations
  29. 9 Employee Communication
  30. 10 Issues Management
  31. 11 Crisis Communication
  32. 5 New Developments in Corporate Communication
  33. 12 Leadership and Change Communication
  34. 13 Corporate Social Responsibility (CSR) and Community Relations
  35. Glossary of Corporate Communication and Other Communication Terms
  36. Index