![Corporate Communication](https://img.perlego.com/book-covers/3740206/9781529712667_300_450.webp)
eBook - ePub
Corporate Communication
A Guide to Theory and Practice
Joep Cornelissen
This is a test
- 336 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Corporate Communication
A Guide to Theory and Practice
Joep Cornelissen
Book details
Table of contents
Citations
About This Book
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition:
- A revised chapter on comm?s in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications.Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
Frequently asked questions
How do I cancel my subscription?
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlegoâs features. The only differences are the price and subscription period: With the annual plan youâll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weâve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Corporate Communication an online PDF/ePUB?
Yes, you can access Corporate Communication by Joep Cornelissen in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Summary of Contents
- Contents
- Illustration List
- Table List
- Sidebar List
- Sidebar List
- About the Author
- Preface to the Sixth Edition
- Acknowledgements
- Guided Tour
- Online Resources
- 1 Introduction to Corporate Communication
- 1 Defining Corporate Communication
- 2 Corporate Communication in Contemporary Organizations
- 3 Corporate Communication in a Changing Media Environment
- 2 Conceptual Foundations
- 4 Stakeholder Management and Communication
- 5 Corporate Identity, Branding and Corporate Reputation
- 3 Corporate Communication in Practice
- 6 Communication Strategy and Strategic Planning
- 7 Research and Measurement
- 4 Specialist Areas in Corporate Communication
- 8 Media Relations
- 9 Employee Communication
- 10 Issues Management
- 11 Crisis Communication
- 5 New Developments in Corporate Communication
- 12 Leadership and Change Communication
- 13 Corporate Social Responsibility (CSR) and Community Relations
- Glossary of Corporate Communication and Other Communication Terms
- Index