eBook - ePub

Market Strategies in a Hyper-connected World

Name: Market Strategies in a Hyper-connected World
ISBN: 9791281627116

Alessandro Arbore,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Market Strategies in a Hyper-connected World

Alessandro Arbore,

About this book

There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or "seasons" of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book.

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Yes, you can access Market Strategies in a Hyper-connected World by Alessandro Arbore in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.