eBook - ePub

Brands and Brand Management

Name: Brands and Brand Management
ISBN: 9781000951271

Contemporary Research Perspectives

Barbara Loken,

Rohini Ahluwalia,

344 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brands and Brand Management

Contemporary Research Perspectives

Barbara Loken,

Rohini Ahluwalia,

About this book

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

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Yes, you can access Brands and Brand Management by Barbara Loken,Rohini Ahluwalia in PDF and/or ePUB format, as well as other popular books in Business & History & Theory in Psychology. We have over one million books available in our catalogue for you to explore.