eBook - ePub

Marketing Fashion Third Edition

Name: Marketing Fashion Third Edition
ISBN: 9781529420333

Strategy, Branding and Promotion

Harriet Posner,

320 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing Fashion Third Edition

Strategy, Branding and Promotion

Harriet Posner,

About this book

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Research & Planning
Understanding the Customer
Branding
Promotion

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Yes, you can access Marketing Fashion Third Edition by Harriet Posner in PDF and/or ePUB format, as well as other popular books in Design & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.