Marketing and Managing Tourism Destinations
eBook - ePub

Marketing and Managing Tourism Destinations

  1. 966 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing and Managing Tourism Destinations

About this book

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.

Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.

This third edition has been updated to include:

  • four new chapters (Chapter 2—"Destination Sustainability and Social Responsibility"; Chapter 3—"Quality of Life and Well-Being of Destination Residents"; Chapter 11—"Destination Crisis Management"; and Chapter 20—"Destination Management Performance Measurement and Management")
  • new and updated international case examples to show the practical realities and approaches to managing different destinations around the world
  • coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others
  • a significantly improved illustration program
  • keyword lists

It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

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Yes, you can access Marketing and Managing Tourism Destinations by Alastair M. Morrison in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032380674
eBook ISBN
9781000876161
Edition
3
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Endorsement Page
  3. Half Title
  4. Title Page
  5. Copyright Page
  6. Dedication Page
  7. Table of Contents
  8. List of Figures
  9. List of Examples
  10. List of Abbreviations
  11. Preface
  12. Acknowledgments
  13. Part I Critical Concepts in Destination Management and Marketing
  14. Part II Destination Management Roles
  15. Part III Destination Marketing, Branding, and Communications
  16. Part IV Destination Markets and Trends
  17. Part V Destination Management Performance Measurement and the Future of Destination Management
  18. Index