In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
- 200 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Acknowledgements
- Contents
- Illustration List
- Illustration List
- Illustration List
- About the Author
- About the Contributors
- Preface
- Acknowledgements
- Online Resources
- 1 The Innovative Retailer
- 2 The Entrepreneurial, Innovative, and Customer-Centric Mindset
- 3 Value Creates Excitement
- 4 Creating Excitement Using Store Brands1
- 5 Creating Excitement and Enhancing Education Using Social Media
- 6 Education: The Service Edge1
- 7 Experience: In-Store, Across Channels
- 8 Engaged Customers Are Loyal1
- 9 1 Innovative Retail Analytics for Engagement
- 10 Concluding Thoughts
- Index
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Yes, you can access Retail Marketing Management by Dhruv Grewal in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.