The SAGE Handbook of Marketing Ethics
eBook - ePub

The SAGE Handbook of Marketing Ethics

  1. 576 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The SAGE Handbook of Marketing Ethics

About this book

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections

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Yes, you can access The SAGE Handbook of Marketing Ethics by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor, Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor,Author in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications Ltd
Year
2020
Print ISBN
9781529709292
eBook ISBN
9781529737677
Edition
1
Topic
Business
Subtopic
Business Ethics
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. List of Figures and Tables
  7. Notes on the Editors and Contributors
  8. Part I Foundations of Marketing Ethics
  9. 1 Introduction to Marketing Ethics
  10. 2 Internal and External Drivers of an Ethical International Marketing Strategy: Implications on Reputational Advantage and Performance
  11. Part II Theoretical and Research Approaches to Marketing Ethics
  12. 3 Cross-Cultural and Religious Perspectives on Marketing Ethics
  13. 4 An Interdisciplinary View of Marketing Ethics
  14. 5 Conducting Ethical Research in Marketing
  15. 6 Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics
  16. 7 Parental Mediation of Children's Exposure to Online Media and Advertising
  17. Part III Marketing Ethics and Social Issues
  18. 8 Marketing to Vulnerable Consumers
  19. 9 Cross-Cultural and Sub-Cultural Issues in Marketing Ethics
  20. 10 Stereotyping in Marketing
  21. 11 Cultural Appropriation
  22. 12 Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self
  23. 13 Ethical Issues in Marketing to the Lgbt Community: Of Becoming Visible and Being Targeted
  24. 14 Ethical Perspectives on Sustainability in Marketing
  25. Part IV Issues in Consumer Ethics
  26. 15 Circular Economy and Sustainable Consumption: Suggestions for Ethical Marketing
  27. 16 Sustainability Marketing: Products, Fairtrade, and Greenwashing
  28. 17 Business-to-Business (Industrial) Marketing Ethics
  29. 18 The Ethics of Social Marketing and Non-Profit/Charity Marketing
  30. 19 Ethical Issues in Tourism
  31. 20 Social Causes, Consumer Activism and Human Rights
  32. Part V Ethical Issues in Specific Sectors
  33. 21 Ethics and Corporate Social Responsibility
  34. 22 Ethics in Financial Products Marketing
  35. 23 Consumer and Marketing Ethics: A Case of the Fashion Industry
  36. 24 Ethical Considerations for Pharmaceutical Marketing
  37. 25 Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
  38. 26 Food Marketing Ethics
  39. 27 Ethical Aspects of Digital (eHealth and mHealth) Marketing
  40. Part VI Ethical Issues in the Marketing Mix
  41. 28 Product and Branding Ethics
  42. 29 The Ethics of Pricing
  43. 30 Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues
  44. 31 Ethics in Digital Marketing and Social Media
  45. 32 Ethics within Sponsorship
  46. 33 The Sales Ethics Subculture
  47. 34 Ethics in Public Relations
  48. Part VII Concluding Comments and Reflections
  49. 35 Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Transformation in the Charity Sector
  50. 36 Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry
  51. 37 Concluding Comments Regarding the Challenges of Marketing Ethics
  52. Index