
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
'A fabulous book' - Rory Sutherland
'Seriously impressive' - Thomas Erikson, author of Surrounded by Idiots
'An indispensable guide' - Graham Thomas, former CEO and President of Saatchi & Saatchi
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.
Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.
These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.
Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.
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Information
Table of contents
- Cover
- Halftitle Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction: The Joy of Pitching
- Act I: Formulate
- 1. Pitching Principles
- 2. To Pitch or Not to Pitch
- 3. The Right Leader and the Right Team
- 4. Research Everything
- 5. Emotion First, Information Second
- 6. Storytelling
- 7. The Storycoaster
- 8. TITAN: Beyond Storytelling
- ACT II: REFINE
- 9. Scripting Your Pitch
- 10. Creative Ideas and Finding Your Theme
- 11. Pitch Decks
- 12. Experiential Pitching
- ACT III: FINALISE
- 13. Preparing to Pitch
- 14. The Pitch
- 15. Post-Pitch
- Epilogue: Start the Experiment
- Acknowledgements