eBook - ePub
Pharma Marketing and Pharmacoeconomics
Opportunities, Challenges, and the Way Forward
- 386 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Pharma Marketing and Pharmacoeconomics
Opportunities, Challenges, and the Way Forward
About this book
"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world.... Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India
With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Pharma Marketing and Pharmacoeconomics by Rishabha Malviya,Pramod Kumar Srivastava,Swati Verma,Shashikant Srivastava in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Dedication
- About the Book Series: 21st Century Business Management
- About the Editors
- Contents
- Contributors
- Abbreviations
- Foreword
- Preface
- 1. Overview of the Pharmaceutical Marketplace
- 2. Big Pharma and BRIC Health Systems: Policy and Management Dilemmas
- 3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
- 4. Empathic Innovation In The Healthcare Industry
- 5. Recent Trends in the Knowledge-Based Economy of Patents
- 6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing
- 7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies
- 8. Role of Patents in Economic Development and Integration
- 9. The Environment of Marketing Management in Transitory Businesses
- 10. Clinical Trials for Drugs: Pharmacoeconomics's Function and Their Emerging Effective Outcomes
- 11. The Implications of Pharma Marketing to Improve Return on Investment (ROI)
- 12. Government Healthcare Initiatives and the Demand for Pharmaceuticals
- 13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics
- 14. Pharma Marketing in India: Prospects and Challenges
- 15. Looking Forward Toward Pharmacoeconomics and Pharma Marketing
- Index