eBook - PDF

Contemporary Wine Marketing and Supply Chain Management

Name: Contemporary Wine Marketing and Supply Chain Management
Author: Daniel J. Flint,Susan L. Golicic,Paola Signori

A Global Perspective

Daniel J. Flint,

Susan L. Golicic,

Paola Signori,

English
PDF
Available on iOS & Android

eBook - PDF

Contemporary Wine Marketing and Supply Chain Management

A Global Perspective

Daniel J. Flint,

Susan L. Golicic,

Paola Signori,

About this book

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

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Yes, you can access Contemporary Wine Marketing and Supply Chain Management by Daniel J. Flint,Susan L. Golicic,Paola Signori in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.