- 400 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Dedication
- Preface
- The Author
- Part 1 The Pharmaceutical Market
- Part 2 Marketing Strategy
- Part 3 Distribution Strategy
- Part 4 Pricing Strategy
- Part 5 Communication Strategy
- Part 6 Forecasting, Planning, and Evaluating
- References and Appendices
- Index
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Yes, you can access Pharmaceutical Marketing by Dimitris Dogramatzis in PDF and/or ePUB format, as well as other popular books in Business & Pharmaceutical, Biotechnology & Healthcare Industry. We have over 1.5 million books available in our catalogue for you to explore.