Showing 1 - 60 out of 288 books
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
Sales Force Management
Sales Force Management
Mark W. Johnston, Jessica Ogilvie, Greg W. Marshall, Jessica L. Ogilvie
2025
Contemporary Selling
Contemporary Selling
Mark W. Johnston, Greg W. Marshall, Jessica L. Ogilvie
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Brand Storytelling
Brand Storytelling
Keith A. Quesenberry, Michael K. Coolsen
2023
Consumer Behavior
Consumer Behavior
Karin M. Ekström, Mikael Ottosson, Anders Parment
2024
Marketing
Marketing
Kevin Mellet
2025
Advertising Account Planning
Advertising Account Planning
Kelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
2025
Sustainable Marketing
Sustainable Marketing
Michelle Carvill, Gemma Butler, Geraint Evans
2021
Propaganda
Propaganda
Edward Bernays
2025
Marketing 7.0
Marketing 7.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Cut-Through
Cut-Through
Dominic Colenso
2025
The Dark Side of Marketing
The Dark Side of Marketing
Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani
2025