Social Media Campaigns
Strategies for Public Relations and Marketing
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.
In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. This third edition includes:
- New insights on AI, ethics, and organizational strategy that reflect the changing landscape of social media.
- Expanded insights from industry professionals to equip students with diverse perspectives on leading social media hot topics.
- Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and community management.
This is an ideal text for undergraduate and post-graduate courses in social/digital media marketing and public relations, or a secondary text in broader campaign planning and writing courses.
Accompanying gratis online resources include chapter reviews, PowerPoint slides, sample syllabi, in-class exercises, and more.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- List of Images
- About the Authors
- Preface
- 1. Introduction
- 2. Listening
- 3. Strategic Design
- 4. Creative Engagement
- 5. Implementation and Monitoring
- 6. Evaluation
- Index