The Zen of Social Media Marketing

An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Shama Hyder

• Publisher: BenBella Books
• Year: 2016
• Topic: Business
• eBook ISBN:
  9781942952404
• Subtopic: Entrepreneurship
• Index: Business

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015

In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.

Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

The newest edition of The Zen of Social Media Marketing gives you:

- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page

- A proven process to attract followers and fans and convert them into customers and clients

- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more

- Innovative tips for mobile design

- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO

- All-new information on why, when, and how to use online advertising

- Why self-expression is the true driver of social media use and how to leverage it for your business

- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• Acknowledgments
• Foreword
• Introduction
• 1 Online Marketing Basics
• 2 Websites and Content Marketing
• 3 Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website
• 4 Social Media Marketing: What You Need to Know Before You Start
• 5 Identity Before Community: Why Most Companies Fail at Social Media Marketing
• 6 Facebook: King of the Social Media Jungle
• 7 Twitter: Conversation, Engagement, and Sharing
• 8 LinkedIn: The Social Media Platform for Professionals
• 9 The Many Flavors of Social Media
• 10 Social Advertising: Facebook Ads, Sponsored Tweets, and More
• 11 Video: A Powerful Social Medium
• 12 Crafting a Social Media Policy for Your Organization
• 13 A Final Word on Social Media: Tools for Attracting Even More Business
• Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice
• Social Media Marketing Case Studies: Highlighting Real-World Best Practices
• Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media
• Index
• About the Author