Global Marketing in Times of Disruption
eBook - PDF

Global Marketing in Times of Disruption

  1. 177 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Global Marketing in Times of Disruption

About this book

Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics, technological advancements, and consumer behaviour. A diverse selection of international authors contribute to our understanding of the implications of disruptions for global marketing strategy, based on their impact on firms, markets, consumers, and policy makers. They address the range of disruptions across four categories: anti-globalisation and nationalistic sentiments; trade wars; climate change; and digital platforms and payment technologies.
The convergence of these disruptions has fundamentally altered the dynamics of international marketing, necessitating a paradigm shift in how firms approach global market expansion and consumer engagement. Agility and adaptability emerge as indispensable attributes for marketers seeking to navigate the complexities of the global marketplace. By embracing innovation, sustainability, and a nuanced understanding of local contexts, firms can position themselves to thrive amidst disruption and seize opportunities for growth in an increasingly turbulent global landscape.

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Yes, you can access Global Marketing in Times of Disruption by Kelly Hewett,Yuliya Strizhakova in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2025
Print ISBN
9781805922513
eBook ISBN
9781805922506
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Global Marketing in Times of Disruption
  3. Editorial Advisory Board
  4. Global Marketing in Times of Disruption
  5. Copyright
  6. Dedication
  7. Contents
  8. About the Editor-In-Chief
  9. About the Editors
  10. About the Contributors
  11. Navigating the New Terrain of International Marketing in an Age of Disruption: An Introduction to Volume 22
  12. Global Brands in Anti-Globalization Backlashes, Whitelashes, Greenlashes, and Wokelashes: Perspectives and Challenges
  13. American Dissonance: Expressive Benefits From Anti-Globalization Sentiment, Consumption Benefits From Global Brand Purchase
  14. Should I Stay or Should I Go? A Qualitative Exploration of Consumer Reactions to Brandsā€™ Exit Decisions in Times of Geopoli ...
  15. Smartphone Usage and Ethnocentric Consumer Attitudes and Behavior
  16. The Disruptive Effects of Changes in Institutional Distance on Global Marketing
  17. Sufficiency Orientation in Global Marketing
  18. Embracing Environmental Sustainability as a Disruptive Opportunity
  19. Digital Payment Disruptions and Impact on Retailersā€™ Business Models: A Review From an International Marketing Perspective
  20. The RISE of Digital Platforms in Global Marketing