eBook - ePub
Fashion Collections
Product Development and Merchandising
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost, and quality goals. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. There must also be interaction between the creative and managerial competences present in the company. For all of these reasons, fashion collection development requires extraordinary coordination and integration abilities. This book is the product of the work and efforts of various authors, from both the academic and professional worlds. It also features numerous examples from the fashion industry.
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Yes, you can access Fashion Collections by Nicola Misani,Paola Varacca Capello in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Copertina
- Frontespizio
- Copyright
- Indice
- Foreword, by Marco Bizzarri
- Introduction, by Nicola Misani and Paola Varacca Capello
- 1 The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello
- 2 The Variety of Companies and Collection Development by Davide Ravasi and Paola Varacca Capello
- 3 Collections and the Development Process by Flavio Sciuccati and Paola Varacca Capello
- 4 Fashion Trends by Diego Rinallo
- 5 Market Analysis and the Formulation of Guidelines by Giorgio Brandazza and Paola Varacca Capello
- 6 The Balance between Creativity and Rationality in Collection Development: the Merchandising Plan by Giorgio Brandazza and Paola Varacca Capello
- 7 The Activities of the Collection Development Process and their Critical Aspects by Flavio Sciuccati and Paola Varacca Capello
- The Authors