The Psychology of Public Relations
eBook - ePub

The Psychology of Public Relations

From Industry Practice to Societal Challenges of the Profession

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Psychology of Public Relations

From Industry Practice to Societal Challenges of the Profession

About this book

Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.

The book presents the original, goal-centred approach that comprises psychological evidence, level of analysis, and methodology to address everyday and societal challenges facing PR practitioners. The author develops a microlevel, psychological perspective in public relations and provides an argument for integrating the psychological scholarly acumen with the existing body of PR knowledge, proposing an integrative framework for blending psychological insight with existing PR practice. The Psychology of Public Relations offers definitions of audience and publics members developed around the topical subject of content. The abundance of content is considered a constituent characteristic of the current communication and media landscape, leading to the formation of divided publics.

This novel approach will appeal to postgraduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.

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Yes, you can access The Psychology of Public Relations by Michał Chmiel in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2025
eBook ISBN
9781040672570
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover Page
  2. Endorsement Page
  3. Half Title page
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Contents
  8. Illustrations
  9. About the Author
  10. Acknowledgements
  11. 1 The Context: Introduction
  12. 2 The Inspiration: Contemporary Social Psychology and Its Potential for Informing PR Theory and Practice
  13. 3 The Past: Historical Heritage of Psychology in PR
  14. 4 The Evidence: Psychology and Everyday Practice of PR
  15. 5 The Object: PR from the Perspective of Psychology
  16. 6 The Individual: Members of Audiences and Publics
  17. 7 The Content: Artificial Intelligence, Fake News, and Relationships
  18. 8 The Future: Transdisciplinarity of Public Relations
  19. Index