The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.
Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.
Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:
- Frameworks for applying data to every stage of marketing strategy
- Guidance for creating personas and segmentation models
- Best-practice tips for leveraging data and technology for best outcomes, practical exercises, key learning points and real-world examples including Pepsi, Netflix and HubSpot
- Insights on digital marketing trends, AI, and customer experience
- Online resources including lecturer slides
Whether studying marketing strategy or preparing for a data-driven career, Data-Driven Marketing Strategy equips students with the tools, insight and creativity to design strategies that perform.
eBook - ePub
Data-Driven Marketing Strategy
How to apply data to achieve measurable results
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Table of contents
- List of figures and tables
- About the author
- Foreword
- Preface
- About this book
- Acknowledgements
- PART ONE Understanding your customer
- 01 Decoding customer insights for targeted campaigns
- 02 Creating actionable customer personas
- 03 Building effective customer segmentation strategies
- 04 Balancing data insights with human connection
- PART TWO Data-driven marketing for maximum ROI
- 05 Crafting value propositions that convert
- 06 Highlighting unique selling points (USPs) to stand out
- 07 Leveraging data to align marketing with customer needs
- 08 Optimizing marketing channels for measurable results
- PART THREE Personalization and connection
- 09 Tailoring marketing strategies for each customer segment
- 10 Using technology to drive personalization at scale
- 11 Creating emotional engagement through storytelling
- 12 Embracing creativity in marketing strategies
- 13 The role of risk-taking in innovation
- 14 Continuous refinement and disruption
- Index
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Yes, you can access Data-Driven Marketing Strategy by Kamila Miller in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.