Music Marketing for the DIY Musician
eBook - ePub

Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

About this book

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music.

Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters, and music that gets heard!

Updates include:

New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principlesFuture forecasts and trends into music marketingNew and revised services, tools, references, and contacts that can help musicians further their careersNew marketing plan samples for bands/solo artists and freelance musicians and songwriters

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Yes, you can access Music Marketing for the DIY Musician by Bobby Borg in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Marketing. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Foreword by Tony van Veen
  2. Welcome New and Old Readers! Here's What's New
  3. Preface
  4. Acknowledgments
  5. 1. AN OVERVIEW OF THE COMPLETE DIY MARKETING PROCESS: Creating and Executing a Plan of Attack in a Nutshell
  6. 2. DESCRIBE YOUR COMPANY’S VISION: Identifying Your Musical Purpose and Setting Your Career on Course
  7. 3. IDENTIFY PROFITABLE OPPORTUNITIES OR “NEEDS”: Conducting a SWOT Analysis
  8. 4. ANALYZE YOUR CUSTOMERS: Identifying, Segmenting, and Targeting Your Market
  9. 5. LEARN FROM YOUR COMPETITORS: Conducting a Competitor Analysis
  10. 6. DEMO YOUR PRODUCTS AND SERVICES: Getting Feedback Before Committing Your Valuable Resources
  11. 7. SET YOUR MARKETING PLAN GOALS: Using the SMART Model
  12. 8. DEVELOP YOUR COMPANY’S BRAND STRATEGY: Creating the Right Identity for Your Company and Its People
  13. 9. DEVELOP A BRAND STRATEGY FOR YOUR PRODUCTS/SERVICES: Achieving the Desired Image for Your Tours, Records, Merch, and More
  14. 10. FINALIZE YOUR PRODUCTS AND SERVICES FOR THE MARKETPLACE: Delivering on the Promise of Your Brand
  15. 11. DEVISE A PRICING STRATEGY: Reinforcing Your Brand Image and Generating Revenue and Awareness
  16. 12. ESTABLISH A PLACE STRATEGY, PART 1: Booking Live-Performance Sets and Distributing Records
  17. 13. ESTABLISH A PLACE STRATEGY, PART 2: Distributing Your Merch and Songs Effectively for Sale and/or License
  18. 14. FORMULATE A PROMOTION STRATEGY, PART 1: Winning Over Fans via Publicity and Paid Advertising
  19. 15. FORMULATE A PROMOTION STRATEGY, PART 2: Using Internet, Word-of-Mouth, and Guerrilla Marketing to Get Customers
  20. 16. FORMULATE A PROMOTION STRATEGY, PART 3: Winning Over Fans via Radio Play and Creative Sponsorships
  21. 17. FORMULATE A PROMOTION STRATEGY, PART 4: Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans
  22. 18. PREPARE A MEASURING STRATEGY: Tracking, Analyzing, and Adjusting Your Marketing Campaign
  23. 19. ASSEMBLE YOUR MARKETING PLAN OF ATTACK™: Presenting Your Business and Marketing Ideas Effectively
  24. 20. EXECUTE YOUR MARKETING PLAN EFFECTIVELY: Adopting the Right Policies That Get Your Company Results
  25. 21. CONTINUE TO LEARN ABOUT MARKETING: Strengthening Your Marketing Muscles with 20 Exercises
  26. 22. PREPARE FOR THE FUTURE: 2025 and Beyond: Marketing Projections and Tips From the Pros:
  27. Complete Marketing Plan Sample (Band)
  28. Complete Marketing Plan Sample (Solo Artist)
  29. Complete Marketing Plan Sample (Songwriter/Production Studio)
  30. Complete Marketing Plan Sample (Session Player)
  31. Chapter Question Sets: Quizzes and Tests
  32. Glossary of Terms Found in This Book
  33. Directory of This Book’s Resources and Beyond