eBook - ePub
Marketing Analytics Using Excel
A Beginnerâ˛s Guide
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:Â
â˘Â Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
â˘Â Exercises, activities and discussion questions to reinforce learning.
â˘Â A focus on open access tools and career prospects which encourages readers to develop further.Â
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.Â
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.Â
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:Â
â˘Â Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
â˘Â Exercises, activities and discussion questions to reinforce learning.
â˘Â A focus on open access tools and career prospects which encourages readers to develop further.Â
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.Â
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.Â
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Acknowledgements
- Contents
- Online Resources
- About The Authors
- Preface
- Acknowledgements
- 1 Introduction to Marketing Analytics
- 2 Basics of Excel in Marketing Analytics
- 3 Data in Marketing
- 4 Understanding the Market
- 5 Metrics and Key Performance Indicators
- 6 Customer Analytics
- 7 Analysing Marketing Mix
- 8 Marketing Mix Modelling
- 9 Forecasting for Sales
- 10 Artificial Intelligence in Marketing Analytics
- 11 Prescriptive Analytics in Marketing
- 12 Digital Marketing Analytics
- 13 Reporting and Visualization
- 14 Free and Open Access Tools
- 15 Market of Marketing Analytics
- Glossary
- References
- Index
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Yes, you can access Marketing Analytics Using Excel by Rahul Pratap Singh Kaurav,Asha Thomas in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.