eBook - PDF
Rethinking Marketing
Towards Critical Marketing Accountings
- 288 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Rethinking Marketing
Towards Critical Marketing Accountings
About this book
`This is an important text. It brings together critical reflections on the discipline?s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing? - Journal of Marketing Management
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
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Yes, you can access Rethinking Marketing by Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington, Douglas Brownlie,Michael Saren,Robin Wensley,Richard Whittington in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Table of Contents
- 1 - Marketing Disequilibrium: On Redress and Restoration
- Part I - Marketing Philosophy
- 2 - Postmodernism: The End of Marketing?
- 3 - Commentary
- Part II - Redefining Markets
- 4 - From Marketing to Societing: When the Link is More Important than the Thing
- 5 - Exchange, Instititutions and Time
- 6 - Commentary
- Part III - Reframing Consumers
- 7 - Symbolic Meaning and Postmodern Consumer Culture
- 8 - It's a Matter of TIme: The Significance of the Women's Market in Consumption
- 9 - Commentary
- 10 - Morality and the Marketplace: An Everyday Story of Consumer Ethics
- 11 - Theory, Ethical Critique, and the Experience of Marketing
- 12 - Commentary
- 13 - Commentary
- Part V - The Marketing Profession
- 14 - The Process of Interprofessional Co mpetition: A Case of Expertise and Politics
- 15 - On the Idolization of Markets and the Denigration of Marketers: Some Critical Reflections on a Professional Paradox
- 16 - Commentary
- Part VI - Marketing Pedagogy
- 17 - Research, Rhetoric and Reality: Marketing's Trifid
- 18 - Research in Marketing: Some Trends, Some Recommendations
- Commentary
- Index