- 504 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The SAGE Handbook of Political Advertising
About this book
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
Key Features:
Key Features:
- Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part.
- Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies.
- Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region?s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication.
This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
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Yes, you can access The SAGE Handbook of Political Advertising by Lynda Lee Kaid,Christina Holtz-Bacha in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.
Table of contents
- Cover
- Contents
- List of Tables
- List of Figures
- PART I: An International Context for Political Advertising
- 1 - Political Advertising in International Comparison
- 2 - Methodologies for the Study of Political Advertising
- PART II: Political Advertising in Commercial Broadcasting Systems
- 3 - Political Advertising in the United States
- PART III: Political Advertising in Public Television Systems
- 4 - Political Advertising in the United Kingdom
- 5 - Election Broadcasts in France
- 6 - Political Advertising in Spain and Portugal
- 7 - From Electoral Propaganda to Political Advertising in Israel
- 8 - Political Advertising and Democracy in Brazil
- 9 - Political Advertising in Chile
- PART IV: Dual Systems of Public and Commercial Political Advertising
- 10 - Political Advertising in Germany
- 11 - Political Advertising on Television in the Nordic and Baltic States
- 12 - Polispots in Greece: Between Partisanship and Media Logic
- 13 - Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad
- 14 - TV Political Advertising in Italy: When Politicians Are Afraid
- 15 - Political Advertising in Mexico
- 16 - Political Advertising in Australia and New Zealand
- 17 - Political Advertising in Japan, South Korea, and Taiwan
- PART V: Political Advertising Developments in Evolving Democracies
- 18 - A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia
- 19 - Political Communication and Advertising in Poland
- 20 - Political Advertising in Hungarian Electoral Communications
- 21 - Fifteen Years of Televised Political Advertising Developments in Bulgaria
- 22 - Political Advertising in a “New” Democracy: The Czech Republic
- 23 - Persuading Voters and Political Advertising in Turkey
- 24 - Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia
- 25 - Deficient Democracies, Media Pluralism, and Political Advertising in West Africa
- 26 - Political Advertising in South Africa
- PART VI: Comparisons and Conclusions
- 27 - Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects
- Index
- About the Authors